Network for Good Launches its 2015 #GivingTuesday™ Campaign to Support Charities in Year-End Fundraising

Fundraising software provider offers tools, webinars and trainings to nonprofits free of charge

WASHINGTON, DC – Sept. 21, 2015 – Network for Good, a nonprofit-owned B Corporation that provides fundraising software and coaching for nonprofits, today launches its 2015 #GivingTuesday™ campaign, featuring tools, webinars, training and donor incentives to support charities in year-end fundraising.

Network for Good’s All TUEgether campaign runs through midnight on Dec. 1, which is this year’s #GivingTuesday, an global day of giving held annually since 2012 on the first Tuesday after Thanksgiving. In addition to downloadable resources and live webinars available to all nonprofits, Network for Good’s customers will be eligible for matching sponsor dollars and challenge prizes. Visit http://givingtuesday.networkforgood.com for the latest updates.

“At Network for Good, we are passionate about #GivingTuesday as a celebration of generosity, a way to inspire and engage donors, and a kick-off to a robust season of giving,” said Caryn Stein, Network for Good’s vice president, communications and content. “Our goal is to help make the 2015 year-end giving season every nonprofit’s most successful yet.”

Network for Good’s campaign features free-of-charge downloadable guides such as Top Essentials for a Winning #GivingTuesday: Nine essentials to help you plan and launch your 2015 campaign, and webinars such as Nonprofit 911: Rock Your #GivingTuesday Campaign With Facebook Ads, led by digital marketing expert John Haydon. Additional guides and webinars will be announced during the campaign through Network for Good’s weekly #GivingTuesday email newsletter.

Network for Good will offer matching funds and challenge prizes to eligible nonprofits using its donation platform. Any donation made on Dec. 1 to a nonprofit customer through Network for Good’s online platform will be matched by sponsor dollars. Network for Good has committed $100,000 in matching dollars; other corporate sponsors may join as the campaign unfolds.

In addition, customers will be eligible for challenge prizes – special grants to nonprofits in categories such as “most dollars raised,” “most donors,” and “most recurring donors on #GivingTuesday.”

Other #GivingTuesday customer-exclusive resources include:

  • Content: Premium guides, client-only webinars, e-mail templates and checklists
  • Expert one-on-one coaching: From donation pages to year-end appeals, customers can get personalized feedback and best practices from our team of fundraising experts
  • Visibility to new donors: Customers will be featured on the Network for Good #GivingTuesday website, where donors can search by charity name, location or keyword to link directly to an online donation form
  • #GivingTuesday day-of spotlight: On #GivingTuesday, customers will be showcased on the website to monitor their accomplishments and inspire their donors to give and give more

In 2014, nearly 13,000 nonprofits took advantage of Network for Good’s free and customer-exclusive resources in the months leading up to #GivingTuesday, including expert guidance and online donation software. On #GivingTuesday last year, which was Dec. 2, 2014, Network for Good’s platforms processed more than $4.5 million in donations, a 146-percent increase over the previous year. Clients with Network for Good’s branded giving pages raised on average 138 percent more than nonprofits with a generic interface. Matching funds in 2014 totaled $125,000.

###

About Network for Good

Network for Good – a nonprofit-owned B Corporation – offers innovative donation and peer fundraising software for nonprofits, plus the expertise, training, and support to drive successful campaigns. Since 2001, Network for Good has distributed $1 billion to over 100,000 charities through its secure online giving platform. Its Certified B Corporation software company offers fundraising software and coaching for nonprofits, and works with corporate partners to implement cause initiatives with its online giving platform. Website: www.networkforgood.com

About #GivingTuesday

#GivingTuesday™ is a campaign to designate a national day of giving at the start of the annual holiday season, following Black Friday and Cyber Monday. Founded in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation, #GivingTuesday celebrates and encourages charitable activities that support nonprofit organizations. Website: http://givingtuesday.org/

Make 2016 your best year ever! Our easy-to-use fundraising products can help you fundraise smarter.

Learn More

Want to be a better nonprofit marketer and fundraiser? Get alerts for free tips, key content, and other training opportunities.

Subscribe