Network for Good, the Internet’s leading nonprofit giving platform, has a unique perspective on the experience and behaviors of charitable giving across several distinct channels including: individual charity websites, charity portals and social giving (peer-to-peer) websites. As a platform powering giving opportunities on all three of these channels, Network for Good has created a new Online Giving Index with insights and trends to inform charitable engagement for both nonprofits seeking to strengthen relationships with donors and other entities seeking to integrate giving in online consumer, employee or stakeholder programs.
The Index builds on data and observations from our landmark giving study released in November 2010 and will be updated quarterly to provide timely and relevant snapshots of the state of charitable giving. The Online Giving Study, by Network for Good and TrueSense Marketing and sponsored by AOL, highlights analysis on $381 million in online giving through Network for Good’s platform, including 3.6 million gifts to 66,470 different nonprofits from 2003-2009. Learn more at www.onlinegivingstudy.org.
The Network for Good Online Giving Index 2010 includes trends and analysis on $124.6 million in donations to more than 42,000 charities through the Network for Good platform in 2010, including donations to more than 10,000 nonprofits through their own websites and to other nonprofits through 20 partner websites and our own giving portals at www.NetworkforGood.org and www.SixDegrees.org.
Quarterly updates to this Index will be available at www.onlinegivingstudy.org/quarterlyindex.
About Network for Good
Network for Good is a nonprofit that enables charitable acts anytime, anywhere through technology. Network for Good helps nonprofits raise funds for their missions through simple, affordable and effective online fundraising services—including donation processing, email outreach and online event registration tools—and offers free training through its online learning center (www.Fundraising123.org) and webinar series (www.Nonprofit911.org). Through partnership with corporations, Network for Good provides expertise and solutions to deepen engagement with consumers and employees through charitable giving and cause marketing initiatives. Network for Good has processed approximately $500 million in donations for more than 60,000 nonprofits since its 2001 founding by AOL, Cisco and Yahoo. www.networkforgood.com
Senior Manager, Partnerships