The Network for Good Digital Giving Index

Network for Good created the Digital Giving Index to provide insights on charitable giving for nonprofits seeking to strengthen relationships with donors and companies seeking to engage with consumers and employees. The Digital Giving Index examines giving behavior across Network for Good’s online donation platform. This Index builds on data and observations from The Online Giving Study, created in 2010, and is updated regularly to provide snapshots of the state of online giving.

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Synopsis:

  • Online fundraising continues to grow, with a 9% growth compared to 2% growth in overall giving.
  • Online giving behavior various across channels, such as a generic giving page, branded donation page, portal giving, employee giving, and peer-to-peer giving.
  • 60% of donations came through nonprofit giving pages.
  • End-of-year giving remains strong, with the last few days of December having the highest average gift size.

Download the Companion Report

 

Get your copy of our companion Online Fundraising Report for more insight on how donors are giving online and how to make the most of your digital strategy.

Complete List of Digital Giving Index Updates

 

2014 Year in Review

2013 Year in Review
2013 Mid-Year Update
Q4 2012 & Year in Review
Q3 2012
Q2 2012
Q1 2012
Q4 2011 & Year in Review
Q3 2011
Q1 & Q2 2011
Q4 2010 & Year in Review

 

 

 

 

 

 

 

 

 

 

 

 

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