These 3 things are nonprofit marketing 101. And I forget them on a daily basis when I’m down in the weeds!
1. We’re not our audience
If an appeal appeals to you, question it. Is it focused on you or your audience?
2. Our audience doesn’t think like us
Do you explain what you do as you think (from the inside of your organization out) or as your audiences thinks (from the outside in)?
3. Our audience doesn’t take action without guidance
Don’t assume people know how to help. Ask clearly and boldly.