The Nonprofit Marketing Blog

5 Steps to Building Your Generosity Network

In The Generosity Network, authors Jennifer McCrea and Jeffrey C. Walker stress that “[t]rue generosity is rooted in relatedness.” To be a better fundraiser, you have to connect with people and build authentic relationships. Build your Generosity Network by taking action in these 5 areas:

1. Know Yourself
Your personal attitude toward money and giving can impact your fundraising appeal and how you relate to donors.

2. Know Others
Think about your donor-organization-fundraiser dynamic. (Donors are not walking checkbooks!)

3. Know How to Ask
An ask is just an invitation to invest resources in a cause that matters.

4. Create your powerful story
Stories have unique powers that forge connections between people and bring ideas to life.

5. Cultivate your relationships
Make the leap from an exchange of words to an authentic relationship.

Need more inspiration? Get advice directly from Jennifer and Jeffrey in our free webinar on Tuesday. This is an amazing opportunity to learn how to build your own Generosity Network, plus you’ll have a chance to win a free copy of the book! Register now.

Generosity Network Steps

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About This Blog

Connie Poulos
Senior Associate, Copywriter

We’re here to help you win hearts and minds—and donations.

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