The Nonprofit Marketing Blog

5 Ways to Recruit Passionate Fundraisers

Recruiting Fundraisers

Giving is social.

Study after study shows that people are more likely to give when asked by someone they know.

Social connections and personal ties are strong drivers of behavior, and charitable giving is no exception.
So how do you inspire your supporters to spread the word and raise funds on your behalf? Try these five ideas for recruiting passionate fundraisers who will help you reach new donors and bring in more donations.

Tap into your board. Help your board fulfill their give or get commitment by making it easy for them to launch their own personal fundraising page. Your board members are passionate about your work, and they likely have the most influence over a larger network.

Leverage your volunteers. Ask your volunteers to help you spread your message via social media and their personal connections. Their dedication to your work is the kind of inspiration that will make others want to join in.

Let donors do more. Once a donor gives, invite them to share your work with others and encourage them to create a personal fundraising page to help reach your goals. In most cases, the contributions they bring in will far eclipse their original donation. The trick is to make it super simple for them to do.

Turn your events into challenges. Whether you host a large annual event, an open house, or are just celebrating a milestone, give event attendees the ability to raise funds before and during the event. Everyone likes a little healthy competition: offer special incentives, recognition, or access to those who bring in the most dollars or donors.

Encourage personal stories. Most of your supporters have a personal connection to the work you do. Offer the opportunity for them to share what your cause means to them with a personalized fundraising page. These stories are likely more powerful than your existing marketing materials and will go a long way in breaking through the noise in a crowded inbox or Facebook feed.

Ready to put these ideas into action? In this archived presentation, I share more tips on creating an effective peer-to-peer fundraising campaign that will help you turn your donors into fundraisers.

Raise More This Year with Easy-to-Use Fundraising Software that Gets Results

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About This Blog

Liz Ragland
Manager, Content & Community

We’re here to help you win hearts and minds—and donations.

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