The Nonprofit Marketing Blog

A good formula: Email plus social media

If there’s anything that’s become clear in fundraising, it’s that no single channel is a silver bullet. Email alone – or direct mail alone or social alone – aren’t enough. What works best is using them in combination. Donors are channel agnostic, so you can’t give them only one way to give.

Here’s a nifty infographic from GetResponse on the merits of using email and social media in combination. Enjoy!

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About This Blog
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Liz Ragland
Senior Associate, Marketing and Content

We’re here to help you win hearts and minds—and donations.

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Want to raise more money and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. We’re here to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples.

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