The Nonprofit Marketing Blog

Are you as “social” as other nonprofits?

While nonprofits may be behind the curve in some matters, we’ve done a swift job of adopting social media. As I’ve noted here before based on past surveys, the vast majority of nonprofits are actively using Facebook and Twitter.

Some new research featured in eMarketer bolsters that view:

emarketer graphic

emarketer table

Interestingly, these numbers put nonprofits ahead of their for-profit counterparts in the small business world: “Ninety-six percent of nonprofits said they were on Facebook vs. 90% of small businesses. And 80% of nonprofits on Facebook reported posting on the site multiple times per week, vs. 66% of small businesses,” says eMarketer. Nonprofits said they were increasing their marketing spend on social media by 10% this year. Though to put matters in perspective, that may not be a lot in real dollars. Studies last year found 43% budget $0 for their social networking activities (aside from staff time).

I think that the embrace of social media is wise for nonprofits for several reasons. While it may not drive big return on investment in fundraising dollars, it’s a relatively inexpensive and effective way of raising visibility, generating social proof around a cause and inspiring future actions in support of a cause.

At the end of the day, most people come to learn and love a cause via friends and family. Through social media, nonprofits can facilitate and amplify that natural word of mouth. No wonder droves of nonprofits are doing just that.

Amplify Your Reach with Social Fundraising

Learn More
About This Blog
Caryn Stein hi res

Caryn Stein
Vice President, Communications and Content, Network for Good

We’re here to help you win hearts and minds—and donations.

Read More

Want to become a better fundraiser and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. Our goal is to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples to help, encourage, and inspire the do-gooders of the world!

Have a question or topic you’d like to see us cover? I’d love to hear your suggestions.

Want to be a better nonprofit marketer and fundraiser? Get alerts for free tips, key content, and other training opportunities.