Free Fundraising Resources Library

Barbara O'Reilly, CFRE

Barbara has more than twenty years of fundraising experience. She helps organizations to build nonprofit excellence through strategic planning and coordination of annual funds, capital campaigns, individual and institutional major gifts, and donor engagement as well as and Board and staff training and coaching.

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Unearthing “The Why” in Major Giving 

April 19, 2017

By: Barbara O'Reilly, CFRE

Think about the best and worst relationships in your life. Why do you consider one relationship the “best” and the other “the worst?” I bet your response probably includes the word “feel.” You may say: “That person makes me feel like a rock star.” Or “I feel valued and understood by him/her.” On the… Read More

Major Gift Fundraising for the Small Shop 

April 12, 2017

By: Barbara O'Reilly, CFRE

Editor’s note: Being able to analyze your data and keep track of your ongoing cultivation efforts is vital for building a major gifts program. Having the right tools can save you a lot of time – and keep you organized and on track. Click here to learn about Network for Good’s donor management, design… Read More

4 Strategic (and Successful) Ways to Manage Your Board’s Role in Fundraising 

February 27, 2017

By: Barbara O'Reilly, CFRE

When it comes to boards, there’s a fine line between governance and management that can be hard to navigate. For smaller nonprofits, board members can play a more hands-on role in the organization’s operation. But as an organization grows, moving to a role focused on governance can be a big change for board members… Read More

Boards and Fundraising: The Role Every Board Member Can Play 

May 31, 2016

By: Barbara O'Reilly, CFRE

How to get everyone on the same page for better fundraising results.… Read More

How to Create a Fundraising-Friendly Nonprofit Board 

May 23, 2016

This e-Guide is designed to help you take establish, educate, and empower a board that fully embraces fundraising.…

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Lack of Public Trust in Charities and What to Do About It 

April 12, 2016

By: Barbara O'Reilly, CFRE

How can we restore donor confidence? Change the conversation.… Read More

Giving Across Generations: 5 Questions to Consider 

March 16, 2016

By: Barbara O'Reilly, CFRE

From Network for Good: Segmenting donors by age is made easier when you can store and track accurate donor data. Save time and raise more money with Network for Good’s new donor management system. Schedule a demo now. There’s no question that fundraising today is no longer “one size fits all.” In fact, i… Read More

2 Questions You Must Ask Before Planning Your Next Event 

March 10, 2016

By: Barbara O'Reilly, CFRE

Truth be told, I have a love/hate relationship with events. I love getting dressed up to attend a fancy benefit. On the other hand, I’ve seen too many organizations host events because their leaders felt they “should.” Without strategy or follow-up, events waste an organization’s limited resources and leave an … Read More

Are You Ready to Launch a Capital Campaign? 3 Questions to Answer 

February 24, 2016

By: Barbara O'Reilly, CFRE

When done correctly, capital campaigns don’t just raise more money for an organization. They are a powerful tool. … Read More

Planned Giving 101: The Legacy a Donor Leaves Behind 

February 1, 2016

By: Barbara O'Reilly, CFRE

Everyone wants to leave a mark on the world (or at least within their own communities). The Boston College’s Center on Wealth and Philanthropy found that mark is often charitable donations. Between 2007 and 2061, there will be a Great Wealth Transfer during which an estimated $59 trillion (yes, with a “t”) will b… Read More

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