Free Fundraising Resources Library

Claire Axelrad

J.D., CFRE and principal of Clairification.com

Claire Axelrad J.D., CFRE specializes in fundraising coaching, nonprofit marketing consultation and board training as principal of Clairification. Named Outstanding Fundraising Professional of the Year by the Association of Fundraising Professionals, she brings 30 years frontline development experience to her work. Claire writes regular columns for Nonprofit Pro, Guidestar, and Maximize Social Business. Clairification was named “Best Fundraising Blog of 2013”by FundRaising Success Magazine. A member of the California State Bar and a graduate of Princeton University, Claire currently resides in San Francisco California.

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7 Tips to Make Your Donors an Irresistible Fundraising Offer 

August 11, 2017

By: Claire Axelrad

How to Create a Nonprofit Fundraising Offer That Can’t Be Refused Do you know what the 40/40/20 rule is? It’s something long preached by direct mail experts, and it reveals that the key to success with your fundraising appeal is not the thing most nonprofits spend the greatest amount of time on. Alas, it’s not… Read More

Make Your Major Gift Solicitation Dynamic with These 6 Tips 

April 5, 2017

By: Claire Axelrad

I could just say (1) prepare, (2) prepare, (3) prepare, (4) prepare, (5) prepare, and (6) prepare. Did I mention that you really need to prepare? Essentially, this is the meta-message of Shark Tank’s “Mr. Wonderful,” Kevin O’Leary, to would-be entrepreneurs seeking to get spots – and funding – on the televi… Read More

Nonprofit911: The Anatomy of a Major Gift Ask 

April 11, 2017

Speaker: Claire Axelrad

Learn how to prepare, practice, and perfect your pitch to major donors. …

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Nonprofit 911: Overcome Your Board’s Fear of Fundraising 

April 19, 2016

Speaker: Claire Axelrad

What if your board was not only comfortable with fundraising, but actually excited about it? In this webinar, we’ll focus on what you can do, step-by-step, to energize your board and change ‘reluctant’ to ‘ready’, ‘scared’ to ‘sure’ and ‘loathing’ to ‘loving.’…

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7 Steps to Turning Event Attendees into Donors 

January 28, 2016

By: Claire Axelrad

Discover how to take your event experience to the next level.… Read More

Thank You Calls as a Donor Retention Tool: 6 Steps to Success 

January 6, 2016

By: Claire Axelrad

Developing a robust gratitude program is the most important thing you can do to retain and upgrade donors.… Read More

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