Free Fundraising Resources Library

Nancy Schwartz

Nonprofit Marketing Coach and Problem Solver

Marketing problem solver Nancy Schwartz helps nonprofit organizations raise awareness, hone messages and grow loyal relationships with key supporters.

Known for connecting strategy with refreshingly practical application, Nancy is a renowned speaker and trainer, a disarming and motivating coach and consultant, and publisher of the popular blog and e-newsletter, Getting Attention. In any medium, her deep experience, insights and passion guide clients up and over their most daunting nonprofit marketing challenges

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Two Ways to Transform Your Annual Report from Dull to Dynamic 

December 22, 2016

By: Nancy Schwartz

Raise your hand if your organization continues to produce your annual report the same way each year? You’re not alone. Too many organizations continue to print pricey, time-consuming reports featuring dozens of text-heavy pages. Another challenge? Many organizations shape their annual reports based on internal wants … Read More

5 Easy Ways to Boost Year-End Donations 

December 15, 2016

By: Nancy Schwartz

The clock is running out on year-end fundraising. Whether you’re exceeding expectations or are barely meeting the bare minimum, you can do even better. I know what you’re thinking: “There’s so little time.” But I want to share five important adjustments you can make right now to shape your most compelling yea… Read More

Train Your Fundraising Ambassadors for Year-End Success 

December 9, 2016

By: Nancy Schwartz

December is here and the pressure is on. You need all hands on deck. It’s time to call on your fundraising ambassadors. Your colleagues, board members, volunteers, and loyal donors have tremendous potential to contribute as ambassadors . All they need is a little guidance to be successful. Here are six things you can… Read More

How to Achieve a Year-End Win Without Client Photos 

December 8, 2016

By: Nancy Schwartz

Question: Our last two year-end campaigns were fueled by client stories that featured a photo or two. Naturally, I planned to feature the same kind of moving, memorable profiles this year . That plan changed radically last month, when our social workers urged us to put our clients’ privacy first and stop using client… Read More

Your Year-End Secret Weapon: Consistent Communications 

November 17, 2016

By: Nancy Schwartz

We’re in the thick of planning for year-end giving. I bet you are putting lots of energy into targeting top prospects via your donor management software and developing strategies that will reach and resonate with your different  donor segments (e.g. your monthly donors vs. your one-time donors). This year, I urge yo… Read More

3 Tools to Empower Your Fundraising Messengers 

November 15, 2016

By: Nancy Schwartz

We all have an incredible fundraising resource right in front of us: our Board member, colleague, and loyal volunteer ambassadors.  These people have the potential to be eager and effective fundraisers. Our job during this busy season is to give them the tools and support they need to succeed! Use your donor managemen… Read More

3 Steps for Cultivating Year-End Fundraising Ambassadors 

October 4, 2016

By: Nancy Schwartz

It’s almost year-end fundraising season. Are you banging your head against the wall yet? Joking aside, it may seem like your team’s hard work and limited resources just won’t be enough. And you know what you could do, if only… I believe that there is a way to move past this seemingly insurmountable barrier: Dev… Read More

Nonprofit911: The Year-End Game Changer: Your Team of Messengers 

October 6, 2016

Speaker: Nancy Schwartz

Learn how to turn your board, staff, and loyal volunteers into your team of passionate messengers and fundraising ambassadors for your organization.…

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Unicorn Leads Record-Breaking Fundraising Campaign 

September 12, 2016

By: Nancy Schwartz

Ah-mazing! When the May 2016 Give Out Day (national LGBTQ day of giving) was indefinitely postponed, Family Tree Clinic in St. Paul, MN had to scramble to find a way to fund its LGBTQ programs. The Clinic couldn’t risk losing these vital donations. Here, Development and Communications Director Wendy Brovold, shares t… Read More

Children’s Museum Brings in 85% New Donors with First P2P Campaign (Case Study) 

August 24, 2016

By: Nancy Schwartz

Hands-on Executive Director, Jillian Shaver, who also founded the new-ish Children’s’ Museum of Oswego (CMOO) shares tips from CMOO’s first peer-to-peer (P2P) fundraising campaign. CMOO built its campaign on this gorgeous image that beautifully captures the organization’s mission and a clear, doable call to act… Read More

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