The Nonprofit Marketing Blog

“Be your donor” day

I used to be Donor Services Supervisor for a large nonprofit, which meant my department was largely responsible for how donors were treated. A month into my new job (and I’m embarrassed it took me so long), I gave a small donation via our 800 number and was horrified at how badly it was handled. After fruitless attempts to improve the service, I ended up firing the outside firm that handled the 800 number and found some far better people. The lesson stuck.

I’d like to declare today “be your donor day.” Pretend you are one of your donors (you’ll have to disguise your voice) – or, better yet, recruit a friend to help you out — and do the following:

-Call your switchboard and see what happens when you ask for help or information

-Call your 800 number, if you have one, and ask some average questions and make a donation

-Send an email to your nonprofit’s donor services department (if you have one) and see if you get a cordial response

-See how many seconds it takes your friend to find out to donate on your web site – and to do it

-Donate to your own organization so you see how your thank-yous arrive (if they arrive) and how you’re treated

It could surprise you.

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About This Blog

Liz Ragland
Senior Associate, Marketing and Content

We’re here to help you win hearts and minds—and donations.

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