The Nonprofit Marketing Blog

The best darn annual report I’ve seen this year

Lately, I’ve been blogging on the concept of making the donor the hero of your story. The center of your outreach. The star of your show.

I’ve received several requests for examples of this concept in action, and here’s my favorite. Blog reader Julie Burch of the Austin Children’s Shelter sent me her annual report, and it does all of these things exceptionally well.

(If you have trouble using the above link, go here to view it.)

The report does three things brilliantly:

1.) It gives the donors the credit and puts them at the center of the report
2.) It is full of great stories, like the one below which appears next to a photo of three jackets hanging together on a wall
3.) It has a deft way of telling a story and using powerful imagery without violating privacy

Congratulations to Austin Children’s Shelter for the best darn annual report I’ve seen this year!

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About This Blog

Connie Poulos
Senior Associate, Copywriter

We’re here to help you win hearts and minds—and donations.

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