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Category Archive: 602 results for Fundraising

7 Tips to Make Your Donors an Irresistible Fundraising Offer 

August 11, 2017

By: Claire Axelrad

How to Create a Nonprofit Fundraising Offer That Can’t Be Refused Do you know what the 40/40/20 rule is? It’s something long preached by direct mail experts, and it reveals that the key to success with your fundraising appeal is not the thing most nonprofits spend the greatest amount of time on. Alas, it’s not… Read More

Which Jane Austen Character Has Your Fundraising Style? 

July 5, 2017

By: Connie Poulos

“It is a truth universally acknowledged…” Just like the timeless characters of a Jane Austen novel, fundraisers come with many different personalities. Which one are you? Marianne Dashwood The “sensibility” from Sense and Sensibility, the younger Dashwood sister often lets her emotions dictate her decisions. … Read More

How I Started My First Monthly Giving Program 

June 27, 2017

By: Sandy Rees

Note from the editor: Because our subscribers don’t always have the opportunity to read every post we have published on this blog (over 2,650!), we’ll be sharing some top posts to give you plenty of fundraising and marketing ideas to implement over the next few months. In this post about monthly giving, guest blog… Read More

The Importance of the Thank You: Creating an Attitude of Gratitude 

June 14, 2017

By: Janet Cobb

From early childhood, we are taught the magic words: thank you.  I don’t have to tell you that these two simple words can make or break the relationship between an organization and its donors. Most nonprofits know how important it is to send acknowledgment letters after receiving gifts. We dutifully thank our donors… Read More

Fundraising with Direct Mail: What Every Small Nonprofit Needs to Know 

June 7, 2017

By: Leigh Reynolds

A solid development plan used to rise and set around direct mail, and while there are many new fundraising channels available today, direct mail can and should still be an important part of your plan. Here are seven steps to executing an effective direct plan campaign that’s also integrated into your overall communic… Read More

6 Ways to Get Your Board Fundraising…NOW! 

May 17, 2017

By: Rachel Muir

Have you ever had a board member make this fundraising suggestion? “Just ask Oprah!” Sure. I’ve got her on speed dial, right? Seriously, the number one complaint I hear from organizations is that their board members aren’t fundraising. How do you fix it? Here are six ways to get them on board with fundraising (… Read More

Identify Your Major Donors Today 

April 27, 2017

By: Dan Shephard

It’s no secret that major gifts impact the bottom line for small and emerging nonprofits. Even though major donors might make up a small segment of a nonprofit’s donor base, they account for a large percent of the total of gifts that come through the door. How do you define “major donor” or “major gift”?… Read More

Unearthing “The Why” in Major Giving 

April 19, 2017

By: Barbara O'Reilly, CFRE

Think about the best and worst relationships in your life. Why do you consider one relationship the “best” and the other “the worst?” I bet your response probably includes the word “feel.” You may say: “That person makes me feel like a rock star.” Or “I feel valued and understood by him/her.” On the… Read More

Major Gift Fundraising for the Small Shop 

April 12, 2017

By: Barbara O'Reilly, CFRE

Editor’s note: Being able to analyze your data and keep track of your ongoing cultivation efforts is vital for building a major gifts program. Having the right tools can save you a lot of time – and keep you organized and on track. Click here to learn about Network for Good’s donor management, design… Read More

Make Your Major Gift Solicitation Dynamic with These 6 Tips 

April 5, 2017

By: Claire Axelrad

I could just say (1) prepare, (2) prepare, (3) prepare, (4) prepare, (5) prepare, and (6) prepare. Did I mention that you really need to prepare? Essentially, this is the meta-message of Shark Tank’s “Mr. Wonderful,” Kevin O’Leary, to would-be entrepreneurs seeking to get spots – and funding – on the televi… Read More

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