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Category Archive: 597 results for Fundraising

Identify Your Major Donors Today 

April 27, 2017

By: Dan Shephard

It’s no secret that major gifts impact the bottom line for small and emerging nonprofits. Even though major donors might make up a small segment of a nonprofit’s donor base, they account for a large percent of the total of gifts that come through the door. How do you define “major donor” or “major gift”?… Read More

Unearthing “The Why” in Major Giving 

April 19, 2017

By: Barbara O'Reilly, CFRE

Think about the best and worst relationships in your life. Why do you consider one relationship the “best” and the other “the worst?” I bet your response probably includes the word “feel.” You may say: “That person makes me feel like a rock star.” Or “I feel valued and understood by him/her.” On the… Read More

Major Gift Fundraising for the Small Shop 

April 12, 2017

By: Barbara O'Reilly, CFRE

Editor’s note: Being able to analyze your data and keep track of your ongoing cultivation efforts is vital for building a major gifts program. Having the right tools can save you a lot of time – and keep you organized and on track. Click here to learn about Network for Good’s donor management, design… Read More

Make Your Major Gift Solicitation Dynamic with These 6 Tips 

April 5, 2017

By: Claire Axelrad

I could just say (1) prepare, (2) prepare, (3) prepare, (4) prepare, (5) prepare, and (6) prepare. Did I mention that you really need to prepare? Essentially, this is the meta-message of Shark Tank’s “Mr. Wonderful,” Kevin O’Leary, to would-be entrepreneurs seeking to get spots – and funding – on the televi… Read More

3 Steps to Getting Corporate Sponsors for Your Event 

March 31, 2017

By: Connie Poulos

Fundraising events take a fair amount of money to produce, and it’s easy to spend more money on the event than it actually raises. There are a number of ways to keep this from happening (like setting a realistic budget and fundraising goal and having a data-backed plan to boost donations), but one of the… Read More

5 Tips for Launching a SMART and Successful Fundraising Campaign 

March 27, 2017

By: Janet Cobb

Did you hear about the anonymous donor who paid a $4 million mortgage of a church in Georgia? Or the California high school that received a $1 million windfall from the Snapchat investment? These stories are great, but most of us don’t have such fortune. Instead, we work and plan and worry about making budget.… Read More

“People Like Us” – West End Residences’ Fundraising Success Story 

March 21, 2017

By: Nancy Schwartz

When I saw the unforgettable stories and photos that West End Residences (WER) made the heart of its annual campaign, I had to learn more. West End’s short-form stories and warm photos stand out so dramatically among the avalanche of asks I receive, and I wanted share the secrets of their success with you.  … Read More

A Crash Course in Donor Prospecting 

March 13, 2017

By: Connie Poulos

Nonprofits need donors to be sustainable. For small organizations with limited staff and resources, finding individual donors can be a challenge. What can you do to jumpstart your growth? Whether you’re starting a new organization or you’ve been at this for a while, there are always new ways to build and strengthen… Read More

4 Strategic (and Successful) Ways to Manage Your Board’s Role in Fundraising 

February 27, 2017

By: Barbara O'Reilly, CFRE

When it comes to boards, there’s a fine line between governance and management that can be hard to navigate. For smaller nonprofits, board members can play a more hands-on role in the organization’s operation. But as an organization grows, moving to a role focused on governance can be a big change for board members… Read More

Here’s How to Skillfully Upgrade Your Donors 

February 16, 2017

By: Brian Lauterbach, CFRE

It’s much easier to upgrade an existing donor than it is to find and attract new ones (and it’s always more cost-effective). But before you start asking donors to upgrade their gifts, it’s essential to understand the reason why donors upgrade their gifts. Although specifics may vary from person to perso… Read More

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