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Category Archive: 600 results for Fundraising

The Importance of the Thank You: Creating an Attitude of Gratitude 

June 14, 2017

By: Janet Cobb

From early childhood, we are taught the magic words: thank you.  I don’t have to tell you that these two simple words can make or break the relationship between an organization and its donors. Most nonprofits know how important it is to send acknowledgment letters after receiving gifts. We dutifully thank our donors… Read More

Fundraising with Direct Mail: What Every Small Nonprofit Needs to Know 

June 7, 2017

By: Leigh Reynolds

A solid development plan used to rise and set around direct mail, and while there are many new fundraising channels available today, direct mail can and should still be an important part of your plan. Here are seven steps to executing an effective direct plan campaign that’s also integrated into your overall communic… Read More

6 Ways to Get Your Board Fundraising…NOW! 

May 17, 2017

By: Rachel Muir

Have you ever had a board member make this fundraising suggestion? “Just ask Oprah!” Sure. I’ve got her on speed dial, right? Seriously, the number one complaint I hear from organizations is that their board members aren’t fundraising. How do you fix it? Here are six ways to get them on board with fundraising (… Read More

Identify Your Major Donors Today 

April 27, 2017

By: Dan Shephard

It’s no secret that major gifts impact the bottom line for small and emerging nonprofits. Even though major donors might make up a small segment of a nonprofit’s donor base, they account for a large percent of the total of gifts that come through the door. How do you define “major donor” or “major gift”?… Read More

Unearthing “The Why” in Major Giving 

April 19, 2017

By: Barbara O'Reilly, CFRE

Think about the best and worst relationships in your life. Why do you consider one relationship the “best” and the other “the worst?” I bet your response probably includes the word “feel.” You may say: “That person makes me feel like a rock star.” Or “I feel valued and understood by him/her.” On the… Read More

Major Gift Fundraising for the Small Shop 

April 12, 2017

By: Barbara O'Reilly, CFRE

Editor’s note: Being able to analyze your data and keep track of your ongoing cultivation efforts is vital for building a major gifts program. Having the right tools can save you a lot of time – and keep you organized and on track. Click here to learn about Network for Good’s donor management, design… Read More

Make Your Major Gift Solicitation Dynamic with These 6 Tips 

April 5, 2017

By: Claire Axelrad

I could just say (1) prepare, (2) prepare, (3) prepare, (4) prepare, (5) prepare, and (6) prepare. Did I mention that you really need to prepare? Essentially, this is the meta-message of Shark Tank’s “Mr. Wonderful,” Kevin O’Leary, to would-be entrepreneurs seeking to get spots – and funding – on the televi… Read More

3 Steps to Getting Corporate Sponsors for Your Event 

March 31, 2017

By: Connie Poulos

Fundraising events take a fair amount of money to produce, and it’s easy to spend more money on the event than it actually raises. There are a number of ways to keep this from happening (like setting a realistic budget and fundraising goal and having a data-backed plan to boost donations), but one of the… Read More

5 Tips for Launching a SMART and Successful Fundraising Campaign 

March 27, 2017

By: Janet Cobb

Did you hear about the anonymous donor who paid a $4 million mortgage of a church in Georgia? Or the California high school that received a $1 million windfall from the Snapchat investment? These stories are great, but most of us don’t have such fortune. Instead, we work and plan and worry about making budget.… Read More

“People Like Us” – West End Residences’ Fundraising Success Story 

March 21, 2017

By: Nancy Schwartz

When I saw the unforgettable stories and photos that West End Residences (WER) made the heart of its annual campaign, I had to learn more. West End’s short-form stories and warm photos stand out so dramatically among the avalanche of asks I receive, and I wanted share the secrets of their success with you.  … Read More

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