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Category Archive: 818 results for Marketing

Not all Nonprofits Are Created Equal (But all Face Similar Challenges) 

August 9, 2017

By: Connie Poulos

Last week in our series, 4 Lessons from the Trenches to Prepare for Giving Season, we talked about how to harness emotions in your year-end appeals. This week, we’ll be talking about overcoming the challenges of time and capacity to reach your fundraising goals. Each nonprofit we served that day in Baltimore had diff… Read More

Turn Up the Heat on Summer Outreach and Results 

June 9, 2017

By: Nancy Schwartz

Note from the editor: Because our subscribers don’t always have the opportunity to read every post we have published on this blog (over 2,650!), we’ll be sharing some top posts to give you plenty of fundraising and marketing ideas to implement over the next few months. In this post from last June, guest bl… Read More

How to Write Awesome Emails Your Donors Want to Read 

April 17, 2017

By: Connie Poulos

When you want to contact your donors, chances are, you email them. And so does everybody else. Your donors, through no fault of their own, have inboxes that are constantly bogged down with messages from various organizations, businesses, stores, news outlets, and bloggers. And it’s a rare person who actually reads al… Read More

6 Steps to Establishing a Photo Policy that Boosts Giving & Shows Respect 

February 22, 2017

By: Nancy Schwartz

  There’s no question that compelling photos are a powerful component of a successful fundraising campaign. Many organizations go further by sharing donor, volunteer, and staff photos. That’s because, “a picture may be worth MORE than a thousand words. A new study shows that text is more credible when accomp… Read More

Choose the Right Annual Report Format for YOUR Donors 

January 27, 2017

By: Nancy Schwartz

When many of us hear “annual report,” we immediately think of a big book. You know what I’m talking about, a text-heavy, 12- to 24-page booklet printed on thick, glossy stock. I don’t know about you, but my eyelids are growing heavy just thinking about it. Let’s agree right now  to step away from the… Read More

3 Ways Real People Can Bring Your Annual Report to Life 

January 18, 2017

By: Nancy Schwartz

How Unforgettable Stories Motivate Giving & Keep Donors Close With budget and staffing challenges touching us all in some way, it’s hard not to evaluate how much time and money go into your annual report. I encourage you to consider this advice from master fundraiser Tom Ahern: “Think of your annual report as… Read More

How to Achieve a Year-End Win Without Client Photos 

December 8, 2016

By: Nancy Schwartz

Question: Our last two year-end campaigns were fueled by client stories that featured a photo or two. Naturally, I planned to feature the same kind of moving, memorable profiles this year . That plan changed radically last month, when our social workers urged us to put our clients’ privacy first and stop using client… Read More

Your Year-End Secret Weapon: Consistent Communications 

November 17, 2016

By: Nancy Schwartz

We’re in the thick of planning for year-end giving. I bet you are putting lots of energy into targeting top prospects via your donor management software and developing strategies that will reach and resonate with your different  donor segments (e.g. your monthly donors vs. your one-time donors). This year, I urge yo… Read More

Declare Independence from Boring Away Messages 

June 29, 2016

By: Brian Lauterbach, CFRE

You’re excited – and so am I. Sometime over the next few days we get to invest five glorious minutes to configure our inbox and voicemail so anyone who tries to email or call our office is kindly informed that we are unplugging for Independence Day. Effectively raising money for a nonprofit organization is hard w… Read More

Why Your Nonprofit Brand is More than a Logo 

June 19, 2016

By: Caryn Stein

Your nonprofit brand represents your core purpose and why it matters to your community and your donors. Brands can be a trigger for emotions and actions, and individual giving is born from these two elements. Your nonprofit brand is more than a logo:  it’s a carefully planned experience. When it comes to fundraising… Read More

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