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Category Archive: 813 results for Marketing

How to Achieve a Year-End Win Without Client Photos 

December 8, 2016

By: Nancy Schwartz

Question: Our last two year-end campaigns were fueled by client stories that featured a photo or two. Naturally, I planned to feature the same kind of moving, memorable profiles this year . That plan changed radically last month, when our social workers urged us to put our clients’ privacy first and stop using client… Read More

Your Year-End Secret Weapon: Consistent Communications 

November 17, 2016

By: Nancy Schwartz

We’re in the thick of planning for year-end giving. I bet you are putting lots of energy into targeting top prospects via your donor management software and developing strategies that will reach and resonate with your different  donor segments (e.g. your monthly donors vs. your one-time donors). This year, I urge yo… Read More

Declare Independence from Boring Away Messages 

June 29, 2016

By: Brian Lauterbach, CFRE

You’re excited – and so am I. Sometime over the next three days we get to invest five glorious minutes to configure our inbox and voicemail so anyone who tries to email or call our office is kindly informed that we are unplugging for Independence Day weekend. Effectively raising money for a nonprofit organization … Read More

Why Your Nonprofit Brand is More than a Logo 

June 19, 2016

By: Caryn Stein

Your nonprofit brand represents your core purpose and why it matters to your community and your donors. Brands can be a trigger for emotions and actions, and individual giving is born from these two elements. Your nonprofit brand is more than a logo:  it’s a carefully planned experience. When it comes to fundraising… Read More

5 Ways to Engage Millennials for Your Small Nonprofit 

June 15, 2016

By: Caryn Stein

I often hear from nonprofit fundraisers that they’re having trouble attracting younger supporters as their current donor base ages. The most common root cause of this complaint? Many small nonprofits don’t have a tailored strategy for engaging Millennial donors in ways that resonate. Younger supporters won’t … Read More

Turn Up the Heat on Summer Outreach and Results 

June 9, 2016

By: Nancy Schwartz

Countdown! Summer officially begins on June 20, which is why I’m writing this post as I recover from the sweatiest-ever spin class. Flowers are blooming, temperatures are rising (it’s 87 degrees here in Maplewood, New Jersey), and the town pool is already open for business. So for many of us, it feels like summer i… Read More

Nonprofit Branding Done Right Raises More Money 

March 20, 2016

By: Nancy Schwartz

When it comes to updating nonprofit branding, there can seem be more questions than answers. Questions like: Will rebranding increase donations? Will rebranding make it easier for us to convey our organization’s impact and value? Is now the time for us to rebrand? We finally get answers to these million-dollar questi… Read More

4 Ways to Motivate Story Collection at Your Organization 

March 18, 2016

By: Nancy Schwartz

For nonprofits, sharing great stories sparks emotion, connection, and action better than any other message type I know. But finding these stories can be challenging, especially because one person can’t do all the work. We depend on those on the front lines (typically program staff and volunteers) to identify high-pot… Read More

2 Questions You Must Ask Before Planning Your Next Event 

March 10, 2016

By: Barbara O'Reilly, CFRE

Truth be told, I have a love/hate relationship with events. I love getting dressed up to attend a fancy benefit. On the other hand, I’ve seen too many organizations host events because their leaders felt they “should.” Without strategy or follow-up, events waste an organization’s limited resources and leave an … Read More

How Your Nonprofit Can Stand Out in an Election Year 

February 4, 2016

By: Caryn Stein

This year, your donor communications must work to strengthen your relationship with supporters.… Read More

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