Anyone visiting your home page should be able to tell in four seconds who you are and what you do. (The Four-Second Rule)
Second, Eight Things a Nonprofit Home Page Should Have:
- A guessable URL
- Your postal address (so you look legit and so people can send you a check if they want)
- Your phone number (shows you’re real, makes you accessible)
- Email sign-up (so you can cultivate people after they visit)
- Keyword density (so people will find you via search) – this is so important!
- Donate Now buttons (on the main part of the page and in the navigation)
- A pathway for learning more about the organization (a case for why you should donate)
- Images – strong, emotional ones that are clickable (people expect images to be clickable – send them to your case for giving or your donate form)
Adapted from Mark Rovner’s "Website 101 for Fundraisers" presentation. You can listen to the complete presentation or read the transcript by clicking on the related article link below.