The Nonprofit Marketing Blog

Extreme nonprofit makeover

Our colleagues at Global Giving have had some serious work done on their site – and let me tell you, it’s more than just a facelift. I really like the results: hipper, far more user-centric, highly tangible (so important these days), and action-oriented. This is an approach to imitate!

Check out the before and after screen shots below and learn from what they did:

1.) They changed their home page from an “about us” page to an “about the donor” page (the word “you” leaps off the new home page)
2.) They went from a site simply asking for money to one with engaging welcome mats for donors AND explorers
3.) They went from a buried call to action to big, clickable buttons
4.) They made their work more personal, tangible and emotionally immediate (instead of a chart, you see faces)
5.) They showed impact – you can see exactly what dollar amount accomplishes what good





Nice work!

On the extreme nonprofit makeover theme, at Network for Good we recently promised marketing surgery to help a nonprofit using our services. We’re in the process of choosing the future swan and will let you know when they’re named – and what we’re going to do. Stay tuned…

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About This Blog
Caryn Stein hi res

Caryn Stein
Vice President, Communications and Content, Network for Good

We’re here to help you win hearts and minds—and donations.

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Want to become a better fundraiser and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. Our goal is to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples to help, encourage, and inspire the do-gooders of the world!

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