Our colleagues at Global Giving have had some serious work done on their site – and let me tell you, it’s more than just a facelift. I really like the results: hipper, far more user-centric, highly tangible (so important these days), and action-oriented. This is an approach to imitate!
Check out the before and after screen shots below and learn from what they did:
1.) They changed their home page from an “about us” page to an “about the donor” page (the word “you” leaps off the new home page)
2.) They went from a site simply asking for money to one with engaging welcome mats for donors AND explorers
3.) They went from a buried call to action to big, clickable buttons
4.) They made their work more personal, tangible and emotionally immediate (instead of a chart, you see faces)
5.) They showed impact – you can see exactly what dollar amount accomplishes what good
On the extreme nonprofit makeover theme, at Network for Good we recently promised marketing surgery to help a nonprofit using our services. We’re in the process of choosing the future swan and will let you know when they’re named – and what we’re going to do. Stay tuned…