Peer-to-peer fundraising is a powerful opportunity for nonprofit fundraisers because it allows you to tap into a much broader network than you currently have access to, through people’s most trusted sources of information: their friends. Here are some tips for implementing a successful peer-to-peer fundraising program for your nonprofit:
1) Make it easy.
Give your supporters simple tools so they can quickly spread your message and raise funds without a lot of effort. The easier it is to do, the more likely your fans are to take up your cause and promote it to their social networks. Give them charity badges, fundraising pages, and simple social media sharing buttons. Once you have the tools in place, don’t forget to give your fundraising army all of the information they’ll need to promote your mission, including suggested social media updates, email templates, and information on how donations are being used.
2) Be proactive.
In addition to featuring peer-to-peer fundraising tools on your website, make this donation tool a regular part of communication with your donors. Reach out to your biggest fans to invite them to start a fundraiser of their own. Create a friendly competition among your volunteers or community advocates to inspire and motivate them to share the opportunity to give to your organization.
3) Celebrate your champions.
Create a plan to recognize your peer-to-peer fundraisers. They’re some of your most valuable supporters, so find ways to keep them close to your organization and celebrate their achievements. Mention your fundraisers in your nonprofit newsletter, create a special appreciation page on your blog or website, or host an exclusive thank you event for your online evangelists.
4) Cultivate your crowdsourced donors.
Those who donate through a friend’s campaign will require a different type of donor retention strategy. Remember, they likely gave because a friend asked them to, not because they have an affinity for your cause. This doesn’t mean you can’t retain them as ongoing supporters, but they will need more education on your organization, why your work matters, and how they are a part of your success story.
For a complete introduction to using the power of crowdfunding and social media for fundraising, join our free webinar tomorrow, October 8 at 1pm EDT. The peer-to-peer fundraising experts from Crowdrise will be on hand to answer your questions and show you how to use their platform to raise more money online. If you’re not able to attend the live session, go ahead and register to receive a copy of the presentation and recording.