It’s probably no surprise that our brains process visual information faster than text. Still, how quickly this takes place is mind boggling. Recent research has found that the human brain can process an image seen for just 13 milliseconds. Online, visual information is typically more memorable and more likely to be shared than other forms of content. It’s said that over 80% of learning occurs visually. Including visuals such as infographics in your communication strategy can be an effective way to communicate with your donors and keep them updated on the impact of your work. These visual cues can also help you stand out and reinforce your nonprofit’s brand.
We have a special treat next week as Joe Cardillo of Visual.ly, a visual content marketplace, joins us for a free Nonprofit 911 webinar all about infographics. If you’ve ever wondered if an infographic is right for your nonprofit communications plan or how to create one, this is the event for you. Joe will answer your questions on creating effective visual content and how to find the right designer.
Free Webinar: Infographics 101: Show Off Your Data
Tuesday, January 28, 2014 at 1pm EST
For more fun facts on visual marketing and infographics, here’s an overview from the Visual.ly community: