The Nonprofit Marketing Blog

Fundraising data round-up

There have been several bits of juicy fundraising data released in the last few weeks, here’s a peek at the reports that caught our eye:

1. Blackbaud’s 2013 Charitable Giving Report is out and contains a lot of encouraging news for nonprofits. Blackbaud reports that overall giving grew 4.9% in 2013, while online giving continues to grow at a faster clip. For the second straight year, the report showed double digit growth in online fundraising, with a 13.5% increase in 2013 compared with 2012. Are you a small group wondering if you can keep up? Good news: organizations that raise less than $1M per year saw the biggest improvement in online giving with a 2013 increase of 18.4%.

2. Our friends at M+R have shared aggregated year-end fundraising results from 26 organizations. The “2013 Year-End Fundraising in Review” complements other recent reports, showing that, for these organizations, online giving also grew as did the size of average gifts. M+R’s Senior Vice President of Strategic Services, Steve Daigneault adds helpful insight on response rates and email revenue, plus offers some “time capsule” advice for fundraisers looking ahead to December 2014.

3. Lucy Bernholz noted that the great folks at have released a massive amount of their data. Among other things, this data examines which types of projects are most requested through the education crowdfunding platform and shows how—and where—donors are giving back to schools. You can request access to the data, or check out their fabulous summary infographic. Infographic

Image source: See the full infographic here.

Which data points are you watching closely this year? How do you plan to use this information in your own fundraising strategy? Share your thoughts in the comments below or give us a shout out on Twitter.

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About This Blog
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Caryn Stein
Vice President, Communications and Content, Network for Good

We’re here to help you win hearts and minds—and donations.

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