There have been several bits of juicy fundraising data released in the last few weeks, here’s a peek at the reports that caught our eye:
2. Our friends at M+R have shared aggregated year-end fundraising results from 26 organizations. The “2013 Year-End Fundraising in Review” complements other recent reports, showing that, for these organizations, online giving also grew as did the size of average gifts. M+R’s Senior Vice President of Strategic Services, Steve Daigneault adds helpful insight on response rates and email revenue, plus offers some “time capsule” advice for fundraisers looking ahead to December 2014.
3. Lucy Bernholz noted that the great folks at DonorsChoose.org have released a massive amount of their data. Among other things, this data examines which types of projects are most requested through the education crowdfunding platform and shows how—and where—donors are giving back to schools. You can request access to the DonorsChoose.org data, or check out their fabulous summary infographic.
Which data points are you watching closely this year? How do you plan to use this information in your own fundraising strategy? Share your thoughts in the comments below or give us a shout out on Twitter.