John Haydon, our favorite Facebook guru, has created a useful video tutorial on how to use the new Facebook Insights reports to understand how your nonprofit’s Facebook outreach is faring.
If you’re not regularly tracking your results on Facebook, you’re missing out on a real opportunity to better understand your social media audience and optimize how you interact with your supporters. Facebook Insights can tell you:
- Which posts have the highest levels of engagement
- When people liked — and “unliked” — your page
- Which sites refer the most traffic to your Facebook page
Check out John’s tutorial on the new Facebook Insights reports, then let us know if you’ve seen the new Insights options and how your Facebook outreach is doing.