The Nonprofit Marketing Blog

Get more out of your nonprofit’s Facebook page

John Haydon, our favorite Facebook guru, has created a useful video tutorial on how to use the new Facebook Insights reports to understand how your nonprofit’s Facebook outreach is faring.

If you’re not regularly tracking your results on Facebook, you’re missing out on a real opportunity to better understand your social media audience and optimize how you interact with your supporters. Facebook Insights can tell you:

  • Which posts have the highest levels of engagement
  • When people liked — and “unliked” — your page
  • Which sites refer the most traffic to your Facebook page

Check out John’s tutorial on the new Facebook Insights reports, then let us know if you’ve seen the new Insights options and how your Facebook outreach is doing.

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About This Blog
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Caryn Stein
Vice President, Communications and Content, Network for Good

We’re here to help you win hearts and minds—and donations.

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Want to become a better fundraiser and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. Our goal is to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples to help, encourage, and inspire the do-gooders of the world!

Have a question or topic you’d like to see us cover? I’d love to hear your suggestions.

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