The Nonprofit Marketing Blog

Here’s a good fundraising appeal: I gave

I just gave them money. Good job, Imagination Stage. I often get asked by arts organizations how to make a case during tough times. I think this appeal is a great example.

What’s to love?

1. The gratitude
2. The clear demonstration this is an organization that has tightened its belt and will stretch my dollar
3. The tangible sense of where the money goes
4. A reminder of why we love the arts and what it does for kids
5. More gratitude

Dear Friend of Children and the Arts,

Thanks to your commitment, we were able to ride out last season’s financial storm. The combination of your generosity, and our internal prudence and resourcefulness, enabled us to end our fiscal year on August 31st in the black and $400,000 below our original budget. Thank you!

Despite our best efforts to maintain ongoing programs and operations, we still have tremendous needs. Over the past two years our funding from the Maryland State Department of Education has been cut substantially from $300,000 to $161,000—a 46% reduction.

This cut in funding has a direct impact on the 15,000 Maryland students and teachers who receive free or subsidized tickets to attend Imagination Stage field-trip performances each year. This concerns us, as studies have shown that exposure to and participation in the arts results in heightened academic achievement and greater life successes for children of all backgrounds.

Please consider making a generous year-end gift to Imagination Stage to ensure these opportunities continue to be available for our most under-resourced schools.

Consider giving $30 for our 30 years of service, but a gift of $100, $250 or even $500 will have a significant impact. We are grateful for any amount. Please donate now by clicking here.

With a gift of $100 or more, you will become a Friend of Imagination Stage and enjoy exclusive benefits, including invitations to Opening Nights, opportunities to meet the actors, private backstage tours, $20 off an Imagination Stage class, and much more!

There is nothing like the excitement, inspiration and joy on the faces of children who experience theatre and the arts at Imagination Stage. Making those special moments possible is our passion and mission. Please help us continue opening hearts, inspiring minds, and igniting imaginations by making a generous gift today.

Thank you for your support of children and the arts and for being an important part of Imagination Stage.


Mark Richardson Bonnie Fogel

President, Board of Trustees Founder and Executive Director

P.S. Your gift – large or small – is deeply appreciated and will help more children experience the magic of theatre and the arts at Imagination Stage. Thank you.

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About This Blog
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Caryn Stein
Vice President, Communications and Content, Network for Good

We’re here to help you win hearts and minds—and donations.

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