The Nonprofit Marketing Blog

How to Keep the Lines of Donor Communication Open

If yearly holiday appeals are the only time you contact your donors, chances are good that they aren’t feeling needed or cherished. So stay in touch—very close touch. Here’s how:

Send Appeals

When you first make the ask, let your supporters know why you need them. You can ask your donors to help in any way that they can and let them know how their help will lead to the achievement of your mission.

Send Thank You Notes

Make sure your thank you letter is timely and lets donors know what they can expect from your nonprofit in the future. Consider sending a second thank you note that asks for feedback and shows your continued appreciation.


Send Regular Updates

After you’ve thanked your donors, send them regular updates detailing the ongoing impact of their gift. They’ll be pleased to know that their donation is being put to good use and might even be inspired to give again!


Send Newsletters

Newsletters are a great way to describe what your organization has been doing. You can report on the impact of all donor contributions and help maintain your supporters’ interest. Don’t forget to remind your fans how important they are to you.


Repeating this cycle of communication won’t annoy your supporters-it will make them feel involved in what you’re doing. To learn more about staying in touch with your supporters, check out our webinar Nonprofit 911: Turn First-Time Donors Into Repeat Donors with Tom Ahern and Jay Love.

Raise More This Year with Smarter Fundraising Software

Learn More
About This Blog
Caryn Stein hi res

Caryn Stein
Vice President, Communications and Content, Network for Good

We’re here to help you win hearts and minds—and donations.

Read More

Want to become a better fundraiser and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. Our goal is to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples to help, encourage, and inspire the do-gooders of the world!

Have a question or topic you’d like to see us cover? I’d love to hear your suggestions.

Want to be a better nonprofit marketer and fundraiser? Get alerts for free tips, key content, and other training opportunities.