The Nonprofit Marketing Blog

How to appeal to all six types of donors

This week, Hope Consulting and GuideStar released the second part of the Money for Good research.

In their research, they have identified six common types of donor motivation:

What do all of these have in common? Two things: Emotion and impact.

If nothing else, remember this: Speak to the heart and show how you make a difference. You’ll appeal to just about everyone.

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About This Blog
Caryn Stein hi res

Caryn Stein
Vice President, Communications and Content, Network for Good

We’re here to help you win hearts and minds—and donations.

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Want to become a better fundraiser and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. Our goal is to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples to help, encourage, and inspire the do-gooders of the world!

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