The Nonprofit Marketing Blog

How to appeal to all six types of donors

This week, Hope Consulting and GuideStar released the second part of the Money for Good research.

In their research, they have identified six common types of donor motivation:

What do all of these have in common? Two things: Emotion and impact.

If nothing else, remember this: Speak to the heart and show how you make a difference. You’ll appeal to just about everyone.

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About This Blog

Connie Poulos
Senior Associate, Copywriter

We’re here to help you win hearts and minds—and donations.

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Want to raise more money and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. We’re here to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples.

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