The Nonprofit Marketing Blog

The Secret to Getting People to Give: 14 Reasons Why People Donate

How To Get Non Profit Donations

Giving isn’t a business transaction. It’s a human connection. To inspire donors to give, you need to make a meaningful connection by showing them why they matter and how they can make a difference. When you understand why your donors give, you’ll be able to make a more effective appeal.

Don’t be afraid to reach out to your donors personally and find out why they give. Their stories matter, and sharing them creates inspiration for others to follow their example. (If you don’t have an easy way to keep track of your relationships with your donors, check out Network for Good’s easy donor management system.)

That being said, here are some of the top reasons why donors give:

  1. Someone I know asked me to give, and I wanted to help them
  2. I felt emotionally moved by someone’s story
  3. I want to feel I’m not powerless in the face of need and can help (this is especially true during disasters)
  4. I want to feel I’m changing someone’s life
  5. I feel a sense of closeness to a community or group
  6. I want to memorialize someone (who is struggling or died of a disease, for example)
  7. I was raised to give to charity—it’s tradition in my family
  8. I want to be “hip,” and supporting this charity (i.e., wearing a yellow wrist band) is in style
  9. It makes me feel connected to other people and builds my social network
  10. I want to have a good image for myself/my company
  11. I want to leave a legacy that perpetuates me, my ideals or my cause
  12. I feel fortunate and want to give something back to others
  13. I give for religious reasons—my faith teaches me to help others
  14. I want to be seen as a leader/role model

    Get the right tool to help you raise more money for your cause. Learn more about Network for Good’s products. 

Remember:

  • People act from the heart, not the head. Yes, your nonprofit has to show that it’s a good steward of donor money and you need to impart where all that generosity is going, but your appeal must contain more than numbers and pie charts.
  • Giving is a personal act. Your appeals need to be donor-centric. Make sure to tell your donor why they should care, and why they matter to your organization. Learn more about crafting your call-to-action and writing personal emails.

There are many reasons why people give. When you’re crafting your next fundraising appeal, take this list out and ask yourself if you’ve tapped into these reasons.

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Share your thoughts!

Join the conversation to offer your insight and experience. Have a question? We’d love to hear it!

  • Kelly

    I cant raise 1 donation for cancer 🙁

  • Patricia

    https://www.gofundme.com/patriciacollege

    Please read and share this story. Thank you!

  • Mya Burns

    Aloha,

    Honey and Shea Burns are a huge part of the Puna community. If you ever met Honey, you know how loving and strong she is. My brother Shea was diagnosed with spinal meningitis as a baby and he needs care 24/7 because of his seizures. Doctors said he would only survive a few weeks, but my mother has selflessly cared for him for the past 32 years. His medications are very expensive and some months my mother pays over $400 out of pocket to keep his seizures under control. She is a 70 year old retired woman and the expense is just too much for her to handle. My family is hurting right now, and on top of everything else, my mother is due to have surgery this October. She simply cannot afford to do this alone and I need to be there to support her and my brother. Unfortunately, I do not have the funds to relocate from Portland, OR and help take care of my family through the difficult months to come. If you could please donate and share her page it would really help my family:

    https://www.gofundme.com/honeylikebeesmake

    Mahalo

  • Ashley

    Please read my story and share it to help me reach my goal.
    gofund.me/2xdv69kc

  • Pam Miller

    Hello,

    I have never done a fundraiser and am looking for some help on where to post my Give Forward link and ideas on campaigning, etc. I know my story is a bit unique, so I am trying to find appropriate outlets.

    Thank you for reading.

    https://pages.giveforward.com/medical/page-nvqjx65/

  • Rani Nimri

    Please help spread the word need all the help I can get thank you

  • Ricki

    I’m a single mother of one 3 month old, struggling to get a car to make it to appointments. Please help by donating to our page thank you.
    https://pages.giveforward.com/other/page-l8t99h3/?utm_source=giveforward&utm_medium=email&utm_campaign=mailto-share

  • Natasha MJ Spira

    I want to feel I’m not powerless in the face of need and can help. Any donation to help me in the causes I am doing fundraisers will be appreciated. Thank you for your support. https://www.gofundme.com/worldcare

  • Rachel Geary
  • Manas Mantri

    Hello,

    Please help these children. If your hearts fill, even a penny is fine.
    https://www.gofundme.com/2hfxuvg

  • Thomas Nolan

    Hello,

    I am trying to help a local student and friend of my son. His kidneys are failing, he will need surgery very soon. All proceeds will go to the family to help them get through this tough time.

    https://pages.giveforward.com/medical/page-t6qhsz3/

    Thank you

  • Scarlet fry

    I really want to help my friend and send her to college. Shes been the only one having family income and she struggling to keep her family feed on her own. Only having a seasonal job and its difficult no one is hiring her. I want to see her go to school and not think it’s going to be a burden to go. https://www.gofundme.com/2qutdsc
    Please anyone help me send her to college

  • Shayla Wilson

    Please support a dental student’s mission trip to Cameroon!

    https://www.gofundme.com/MissionCameroon

  • Doom Bringer

    Dear everyone,

    For those reading this article I just wanted to spread 3 charity causes as they just like a lot of causes need some love.
    Not asking you to donate or anything feel free to do so as you please, just asking anyone to check them out.

    Here they are:

    https://www.gofundme.com/2pf3q4rk
    https://www.gofundme.com/74yroldhomlesslady
    https://www.gofundme.com/2kg6gs7r

    Thanks a lot,

    Yours sincerely,

    A Charity Supporter.

  • SSA Chiapas

    The Chiapas Club raises money to help send kids in Chiapas, Mexico to school in order to receive an education and better their future. The club travels to Chiapas at the end of the school year to deliver the money and personally see how the money we raised will help the Mayan community. Thank you in advance for your support! https://www.razoo.com/BooksForChiapas

  • christine schimanski

    I am helping my brother to beat cancer. Please help if you can.
    https://www.gofundme.com/2neafms

  • Belle Tutors

    I made a humble donation fund ($500) just to help me until I transition into this new job. I am trying to figure out how to offer something to people in return. 😉

    https://www.gofundme.com/2tj4ubh8

  • Dolly Rice-Lara

    Good afternoon, Nana & Papa’s Nest Inc is a new start up non-profit Parrot Sanctuary. We are the voice and advocate for abused, neglected, ill, injured, and non-socialized parrots. We only take parrots that have been surrender to veterinarians, animal shelters, and in some cases from parrot owner where there are no other options. Many parrots are brought into the veterinarians and animal shelter to be euthanized.

    Please visit our web site and see the parrots. Toni the Bird of the Month for October came from a horrible situation which is why she wearing a Sock Sweater.

    Please donated to help Nana & Papa’s Nest Parrot Sanctuary. The parrots are our life long residence.

    http://www.nanapapasnest.org/donate.html

    Thank you for your support! The parrots appreciate it.

  • Kathy Liu

    Hi this winter break I’ll be going to Cusco, Peru with MEDLIFE, a nonprofit organization that invites college students, such as myself, to travel to underserved countries and work hands-on with local medical professionals and specialists, providing medical and community development services to families in need. These families live in communities in which medical care and other practical services are extremely difficult to access due to socioeconomic or geographical barriers.
    I will be using the MEDLIFE 50/50 Campaign to help fund my trip. I would really appreciate any donations to help support not only me but the organization as well. 50% of your donation will go directly towards reducing the cost of my participation on the trip, helping me take part in this valuable hands-on experience. The other 50% will go towards supporting MEDLife’s operational budget, follow-up care after I leave, and much more.
    To donate, please visit my campaign page: http://www.medlifeweb.org/index.php?option=com_community&view=campaign&task=mobileclinic&id=24425

  • Jennifer Addison

    Hi i am raising money for alcohol concern in memory of my brother who was only 25 when he passed due to the affects of alcohol its not just an addiction it is an illness that many people suffer in this world today when one person in the family is suffering a whole family suffers your donations can help towards the costs of treatment for illnesses relating to alcohol and also help raise awareness please click the link below to donate a little can go a long way thankyou for your time to read this https://m.facebook.com/story.php?story_fbid=649935725182502&id=100004982401091

  • Cameron

    hello everyone

    i want to study animation but cant because of my situation!
    please take time to read my story
    thank you very much 🙂
    https://gogetfunding.com/animator-fundraiser/

  • Elizabeth Mitchell

    Good morning, I am raising money for my son’s medical Bill’s. He is battling Stage 4 Renal Cell Carisimona which has also affected his lungs. On September 22nd Bryan’s surgery on his lung for cancer he has been awaiting the post surgery pathology report and the plan of care which could include chemotherapytreatment. Either way the medical bill’s have already began to accrue. He is begin referred to MD Anderson Cancer Center. If you can contribute to Bryan’s growing medical cost Please fund him. Any amount placed in your heart will be Good morning Frank, it was nice to see you yesterday. This is Liz . I told you about my son with cancer.Anything will help. To my family and friends, most of you know that Bryan has been battling stage 4 renal cancer. Well he now needs another surgery. My daughter in law set this up. We will appreciate any help and need prayers. This is the link. https://www.gofundme.com/284adnxw

  • Larry Sauls

    We are providing food for over 200 families a week in Vista and also donate to personal individuals in our community that has a heart to feed the homeless but lack the resources to do so. Our desire is to expand this vision further than just our community but some day we will reach yours as well. Partner up with us we need your contributions to help us reach those in need everywhere.
    http://www.aofcc.church/community-relief-program https://uploads.disquscdn.com/images/a930f746596678605290b3123241511a1a98cd5da3e49ff5a775d692a27e409d.png

  • Yehudah Weitz

    Hey, I’m running the Miami half marathon in honor of my bff Shua who recently had a relapse of Lymphoma Cancer. He’s never gonna give up fighting, so I’m never gonna give up on reaching my goal!
    Shua is the MVP of Basketball and is going to be MVP at Kicking Cancers Butt Again!!! So I thought of a way to show Shua’s passion is by customizing these limited edition “Run For The MVP #teamshua” little stress basketballs to help me raise money!
    Do you want to receive a LIMITED EDITION BASKETBALL?! Well all you have to do is donate $10 or more!!! Please read my full story, share and please donate. Thank You https://www.gofundme.com/2sqgxp28 https://uploads.disquscdn.com/images/20d9637dfabf23547173e0917f5796cc13952dbfbddda2ac6b8b1c3519f0632d.jpg

  • Deona Johnson

    Hey, I am a candidate for MISS UNCF OF JARVIS CHRISTIAN COLLEGE which is an organization that provides scholarships to African American students and make their dream of attending an HBCU become a reality. The person who raises the most money by December 31, 2016 will be crowded MISS UNCF/JCC and will have the opportunity to represent JCC on the national level. Please visit my gofundme account and donate and share. https://www.gofundme.com/deonajohnson

  • Sara Sara

    Hello
    Please this is for a brain cancer treatment, a little share won’t cost anything thank you a lot
    http://fnd.us/51B2kf

  • Miko Sun

    Hi, I am trying to raise donations to help a dog in need, our best friend. Please read her story here.
    https://www.fundandseek.com/e9a939ab

  • Michael Payte

    Hello, im trying to raise money to be able to send my son to represent the USA in an 18 & under track and field meet in australia….please share his story…#singledadtryinghisbest……..https://www.gofundme.com/send-dylan-to-represent-the-usa-2u49yfuw

  • ana pelucarte

    I am a daughter who is worried about her father, My name is Ana Pelucarte and I am rasing money for my Dad because he has prostate cancer and unfortunetly neither him, me or our family can afford the treatments. He is currently living in venezuela and he cannot get the right medicine in his own country. My family and I decided to make this fund to help him. Venezuela, unfortunetly is going through really rough times and its a shame because its such beatiful country. People are dying because of the negligence of its own goverment, they are dying because there is no food, because the water is contaminated ,because they don’t have enough medicine to supply for their own people and if they do, is not the right medicine for them. People, including my father still have hope of living and the only medicine for them to stay alive is to stay positive that one day things will change.

    My Dad is a fire fighter he is been serving the force for more than 30 years and still with his illness he is still activite in his duty, he has helped so many people around the country and they see him as a mentor, as a teacher and as a friend, he has been fighting cancer for three years now and unfortunetly this year he couldnt get his treatment for 3 long months because there was no medicine to be found, the worse the country it gets, less medicine will be found for him and others. I do not think is fair of how they are treating theyre own people, and If I can help my father in any way I will, I am not going to let him die because of this illness that can be treated and can save him.

    the funds are needed as soon as possible in order for me to buy his medicine and send it to venezuela.His next teatment is in 11/27/2016, please help me and my family, he means the world to me and I can’t let my father die this way, he is my best friend and my soul mate and that is something more powerful than anything, but the illness will to take him away if I don’t act quickly.

    I appreciate your donation with all my heart and soul. any amount that you can contribute it will mean a lot to me and my family and I know if you would be in my shoes you would do the same for your father or your loved one.

    Thank you for taking your time and for your donation.

    A. Pelucart

    https://www.gofundme.com/adolfopelucartefund?pc=fb_dn_postdonate_w&rcid=8f7fea26a2b911e6a734bc764e04c5a7

  • Julie Monk Todd

    Hi I’m Logan and I’m 5 years old. In school I am learning about the heart nd how important t is to keep it healthy. I am really excited about this project; because it make me feel like a super hero. I ant to make a difference and help save lives. Will you help me? Thank you https://www.facebook.com/LoganvTodd11/

  • Joni Joni
  • Ivan
  • james Sewell

    Hello, thanks for the valuable tips because this is my first fundraiser and on the behalf of finding stability support for my daughters and myself. Life has beat us up but I continue to give to them the best possible way. Im pretty much homeless which is embarrassing to say, always begging for for car lifts just to take them places. At times I feel like I’m punish by life but those two keep my spirit of not giving up. Please visit my profile link, just to get a look at them even if you dont donate. Thanks. gofundme.com/give-family-what-i-never-had

  • Jennychris Stemen

    https://www.gofundme.com/JenniferStemen

    If you can help me out that wwould be great

  • Julijs Kuskis

    Hello! I made fundraiser about education, here is story and link why it is so important for me https://igg.me/at/V6AcsDK0–4
    I wish everybody luck!

  • Hasan

    I am asking for your support. The support and donations from you will help us Support Deaf and Disabled people by offering them free services which they themselves may not be able afford these service. We need to keep these services available to them.

    We provide support with:
    Job Support,
    Job Searching,
    Job Applications,
    CV writing,
    Cover Letter Writing,
    Interview Support
    Translation of letters and Documents,
    Phone calls

    Please Donate:

    https://www.justgiving.com/crowdfunding/appame

    Thank you

  • Laurie Skinner Lewicki
  • Roula Kais

    am 47 years old from Lebanon working to help my husband who’s abroad to grow up our children to become responsible but unfortunately he lost his job and I can’t be able to hold the huge expenses. Please I am writing to appeal to your kindness and I would like to request your generosity through cash donation just to be able to continue paying the school till the end of this year. The bank account is :
    BANK OF BEIRUT
    BABELBBE
    LB76-0075-0000-0001–1402-0621-1801
    Thank you in advance for your donation and stay blessed in Jesus name.

About This Blog
2b3e5c5

Liz Ragland
Senior Associate, Marketing and Content

We’re here to help you win hearts and minds—and donations.

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