The Nonprofit Marketing Blog

The Secret to Getting People to Give: 14 Reasons Why People Donate

How To Get Non Profit Donations

Giving isn’t a business transaction. It’s a human connection. To inspire donors to give, you need to make a meaningful connection by showing them why they matter and how they can make a difference. When you understand why your donors give, you’ll be able to make a more effective appeal.

Don’t be afraid to reach out to your donors personally and find out why they give. Their stories matter, and sharing them creates inspiration for others to follow their example. (If you don’t have an easy way to keep track of your relationships with your donors, check out Network for Good’s easy donor management system.)

That being said, here are some of the top reasons why donors give:

  1. Someone I know asked me to give, and I wanted to help them
  2. I felt emotionally moved by someone’s story
  3. I want to feel I’m not powerless in the face of need and can help (this is especially true during disasters)
  4. I want to feel I’m changing someone’s life
  5. I feel a sense of closeness to a community or group
  6. I want to memorialize someone (who is struggling or died of a disease, for example)
  7. I was raised to give to charity—it’s tradition in my family
  8. I want to be “hip,” and supporting this charity (i.e., wearing a yellow wrist band) is in style
  9. It makes me feel connected to other people and builds my social network
  10. I want to have a good image for myself/my company
  11. I want to leave a legacy that perpetuates me, my ideals or my cause
  12. I feel fortunate and want to give something back to others
  13. I give for religious reasons—my faith teaches me to help others
  14. I want to be seen as a leader/role model

    Get the right tool to help you raise more money for your cause. Learn more about Network for Good’s products. 


  • People act from the heart, not the head. Yes, your nonprofit has to show that it’s a good steward of donor money and you need to impart where all that generosity is going, but your appeal must contain more than numbers and pie charts.
  • Giving is a personal act. Your appeals need to be donor-centric. Make sure to tell your donor why they should care, and why they matter to your organization. Learn more about crafting your call-to-action and writing personal emails.

There are many reasons why people give. When you’re crafting your next fundraising appeal, take this list out and ask yourself if you’ve tapped into these reasons.

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Share your thoughts!

Join the conversation to offer your insight and experience. Have a question? We’d love to hear it!

  • Roger MSA
  • Hi I am raising money for me and my family we are going through hard times in need of assistance any act of kindness will be appreciated.

  • I am asking for assistance for my family. We are in need of a little help, lost jobs and utilities have been shut off. Its hard to ask for money but I know that sometimes we all fall on hard times and need a helping hand.
    If you would, SHARE my GoFundMe page.
    I would really appreciate it with all of my heart and thank you.

  • Jessica Brown Durm

    Hello, im starting this fundraiser to receive any kind of help for me and my children we are having a hard time.ive never had to do this but heres my story…im a single mom of 5 and i had a job uo til my vehicle blew a head and was told its never will run again unless i get i lost my job and then got evicted and no place to we r staying with some people in there extra bedroom…we have no food no hygeine pretty much nothing…im asking for help so we can rent a house and get a cheap vehicle if i can get loosing all hope and we have noone…i have paypal and my email is [email protected] please we r begging for help

  • Bootsie

    I need feedback on how to turn views, ahares, likes and loves into donations. Im raising money to help geieving parents of stillborns.

  • Robert

    My name is Robert Lapierre I am trying to raise $2,900.00 to get my teeth fixed. I have several broken teeth and other problems with my health. I have epilepsy and through the years the medicine and the seizures my teeth have worn down and now broke into the gum line . I have no other option since I am disabled and cannot afford anything else. I have a go fund me page the address is . If anyone chooses to help me I would be very grateful. Thank you for your time .

  • Natalie Andersson

    Hello folks, I am a high school student raising $2500 this summer for Water for People. Water for People builds wells in developing countries so people have access to sanitary water. If you could make a donation anything helps.


  • Toni Pitts

    I’m not sure how to start but, my family can sure use some financial support.
    I have been on medical leave since July 5, 2015. As per my doctor’s orders I have applied for Social Security Disability as he says I will not be able to return to work. I am working with a lawyer to handle this at this time. I also have applied for Medical Disability Retirement and still waiting to hear from them. We lost a $2200/month take home pay which has put an extreme hardship on our lives.
    After a year of being off I lost my medical insurance for my husband and myself. I suffer many medical conditions and I can’t afford to see my specialists and have to pay out of pocket for all my prescriptions. God bless my primary care physician for he has made it possible for me to still get care. He has also taken over seeing me for all my conditions and only charges me a flat fee when I see him.
    Unfortunately, both my husband and I have had to make trips to the E.R. and have not been able to pay those bills either. My husband has had back problems for a very long time. When he misses work for this he doesn’t receive any sick pay. His last trip to E.R. it was suggested he have his spine scraped. Of course, not having insurance we can’t have that done.
    My husband works but doesn’t make enough for us to get all our bills paid, let alone any medical bills. But, we are told he makes too much to qualify for any assistance.
    I take many medications which without insurance have become very costly. I use a cane to get around on a regular basis. I no longer drive due to doctor’s orders with all the medication I take.
    When I worked I worked hard and to the best of my ability safely every day. I rarely missed worked unless it was due to medical or it was vacation time. I met some of the most wonderful customers at work, even making some friendships along the way.
    Thank you in advance for any help we can receive as well as people sharing my story. We’ve worked so hard for what we have and don’t want to lose our home. Along with paying everyday bills is getting extremely difficult.
    Thank you for taking the time to read and consider helping a very special person in our life has setup a go fund me page for us which hasn’t done much. Helping Toni Heal.
    God bless all who understand our situation and are willing to help.
    Thank you!


    Hello, please hear me out. I am asking for assistance for my family. We are in need of a little help, I lost my job and I can’t find a new one and I gotta pay rent which is 200 euros which is 228 dollars, in 8 days… Its hard to ask for money but I know that sometimes we all fall on hard times and need a helping hand. I watch RomanAtwood for a long time, he’s been a huge inspiration for me, him and his family are great, I wish I had a life like this one day. I will leave my PayPal link here;
    I would really appreciate it with all of my heart and thank you.

  • Ryan Savage

    My beautiful niece Karlynn Savage was diagnosed with TCell ALL type leukaemia… Just 3 days after her 1st birthday… Please keep her and my family in your prayers and if possible any donations will be greatly appreciated… Thank You so much.

  • Mandy Marie Maddox

    Hi. I am trying to raise money for Gender Reassignment Surgery. Any amount either big or small helps in so many ways. I have been legally female or over a year, and I have been trying to help get funded, so I don’t feel depressed everytime I shower.

  • Michael Shelton
  • Michael Shelton

    I am raising money for my cancer treatment and to try and leave somthing behind for my 10yr old daughter. I am giving 10% of whatever I raise back to other GoFundMe Cancer Campaings. Thankyou for helping by liking and shareing my campaign… Thank You and God Bless!

  • Umair Hussain

    I am in a such desperate situation that only God knows. My family are hungry for 2 days now. I have no one left to ask for help.
    Please help me as my mother tongue is not english and thus unable to elaborate in what situation i am having. with no food. I already have big debts of peoples and shopkeeper on me. So help me get off those debts and buy some items.
    After this i will start new small business like small grocery shop from the help of you people and ur help. my all family and kids will always remember u in there prayers.
    my paypal account email is: [email protected]
    Please it’s urgent…

  • Grassroots Talks

    I am raising money for former foster care youth that many people have made a great deal of money while they were in the system. However after they have aged out and no a pay check over 85% end up on the streets if they are lucky. If they are not they end up in jail or dead. I need land to build a safe haven where they can live and learn a vocational skill that they can use to make an honest living.
    one of them will be raped,murdered and put in jail today. Please help me make a difference. Feel free to visit my website at or email me at [email protected].

  • Daksha Rane

    I am raising a fund for free treatment of needy/poor women. Kindly contribute whatever amount you can. You can choose from various rewards on offer for your kind help.

  • christopher rivett

    Looking for any help in either donating or by sharing this post. Anything at all either way would be great. God bless. Thank you for any help.

  • ına

    Little Geraldine needs your urgent help as she is in very critic health conditions and has pain all over the body.

  • Carmen

    My name is Carmen, and I am raising money to compete at the Puerto Rico salsa congress. For the first time I’ll be able to challenge myself against other dancers from around the world. It would mean so much for me if you can help me to make this dream come true.
    If you are interested in donate some money you can do it trough paypal:

  • Abby Carr

    Hi guys! I’m an incoming Junior this year and I’m fundraising for my Study Abroad trip next summer. If you want to learn more information or help by donating to my cause I’d appreciate if you followed this link
    Any help, support, or sharing is appreciated and welcomed. Thank you!

  • Khrystal

    Hi please help my puppy!!! I am raising money for my dog Avalanche he badly hurt himself the other night and now needs a Femoral Head Osteotomy (FHO ) I have a lot more information in my go fund me page
    If you can help it would be greatly appreciated please share! I can’t stand to see my puppy in so much pain! Thank you

  • REA

    Hello. My name is Rea and, for the first time ever in my life, I am sincerely asking for help. Please help me raise money to attend college in the Fall 2017. This means a lot to me, because I want to not only follow my dreams but give my child a good life. I am ready to start over and rebuild from rock bottom. The father of my child is a deadbeat, and I have come to terms with it, because he is abusive; so it is all on me to maintain a healthy environment for my child and raise my little angel.
    In June last year I had the biggest scare of my life…a scare that many women go through I had an abnormal smear result and following further tests was diagnosed with CIN3 (pre-cancerous cells of the cervix at a high grade level, also known as Severe Dyskariosis). I need to re-visit the hospital in 6 weeks for a further check-up and examination and treatment. I am exhausted, scared, tired… but I know I will survive, I already survive abusive relationship /he kicked me in the stomach when I was pregnant, he called my unborn child retarded, he threatened me with violence…../
    I left him, and I gave birth to a beautiful healthy child.
    I learned that the world was unfair, but instead of crying and being upset with life, I kept my thoughts positive and looked at the skills I was learning in these experiences. I learned how to be responsible and also I learned how to stay strong when dealing with adversities. But more than anything, I believed that I shouldn’t let these negative situations distract me from wanting more for myself.

    Thank you so much for taking the time to reading my story. Even if you don’t donate, that’s fine. Every prayer – or even an encouraging note and a share – does wonders.

    Jeremiah 29:11
    11 For I know the plans I have for you,” declares the LORD, “plans to prosper you and not to harm you, plans to give you hope and a future.

    My paypal is- [email protected]

  • Lindsey Otsuki

    Hello! My name is Lindsey and I have started a campaign to get 40 kids back in school in Malawi, Africa. I am working with an organization called Youth Coalition for the Consolidation of Democracy (YCD) that helps protect the rights of vulnerable groups in the local area of Nchalo. The children YCD works with are in desperate situations; some are orphans, some live on the streets and some are rejected by their community after coming into conflict with the law. Check out the campaign here : and if you feel so inclined, show some support! Thanks for reading 🙂

  • Young Life Africa Children’s H

    Join the effort to inspire the next generation of leaders . Donate Today

  • John U. Swarray

    (The boy who refused to die)

    My name is John U. Swarray came from a family of six, abandoned by my father at the age of eight. Hence I was single-handedly raised by my mother – Mrs. Kona Seibureh.
    I look much more confident and energetic handsome and waiting to exploit my potential.

    But back then in the early nineties, I was nothing but a walking corpse waiting to perish.
    In 1991, a civil war that would last for the next 11 years broke out in Sierra Leone. Rebels attacked village to village, perpetrating terrible atrocities. During an attack in my village, i had an encounter that would alter the course of my life dramatically. . It was on a confrontation with a child soldier who was going to steal cattle from the compound where i resided with my family. I resistance forced the child soldier cut me with a bayonet. The wound which seemed like a minor scratch ended up to be a life threatening disaster.
    The poison in the wound started to transfer from one part of my body to another. My upper body became

    Completely disfigured due to large swelling on my chest caused by festering muscles on the arm. As the war got severe, my family was forced to flee to the bushes for safety.
    We walked miles and miles in the dense bushes despite my deteriorating condition to escape from the rebels who were very ruthless. Finally, we found shelter in the town of Matru Jong in the southern part of the country. It was at Matru Jong hospital that i was first hospitalized under the supervision of Dr. Marke.
    Dr. Marke conducted initial surgical operations on my hand to remove the bad tissues that were slowly taking over my upper hand and replace it with flesh that was cut off from my leg. The flesh was to cover the gap that was created by the removal of the rotten tissue which was exposing the bone in my hand.
    As time progressed, my condition did not improve much to everyone’s disappointment. Before they knew it, three years had already elapsed.
    My mother, Kona Seibureh suffered in silence as she watched her beloved me go through excruciating pains. However, she was always beside me providing much needed support. i was just one of the other five children she had to take care of as a single mother. At this point it is becoming more and likely that my situation would not be reversed as the rebels who proceeded to attack the town where we had sought refuge. For the second time, in the murky history of this small family, we had to escape again.
    We arrived in Freetown, the capital of Sierra Leone. Again i was hospitalized at the Connaught Government –

    Hospital under the supervision of Dr. Boima. The little progress that was gained in Matru hospital degenerated into something much worse. However, being only about 8 years old at the time, such surgical procedures were too complex for me to survive. The general medical opinion finally concluded that i would not survive.
    After four years of medical intervention, it all boiled down to one final solution – the arm needed to be amputated to prevent other tissues from the effect of the festering muscles of the arm that was increasingly spreading. My mother, recalled vividly the moment when she was asked to sign forms consenting to my amputation.
    “The most painful part was not that I had to sign the forms consenting to amputation” my mother recollected, “it was that even this would not let my son survive, according to the doctor.”
    “They told my mom that it was likely that I might die at any moment, “my mother only told me recently and that was when I was able to connect and make sense of all those moments later on in my life when my mother would be overly anxious over something as trivial as my headaches.”

    Now only did i survive this life=threatening condition i went on to pursue great achievements in many area of my life through personal development.
    i had survived the physical trauma of my condition. However, i still struggle with the psychological effects, even as i try to deal with the scars evident on my physiology. My right hand is not equal to my left but that has not stopped me from doing things other able-bodied people would do. I detest the word handicap – i feel limited by it. it has always seen my challenge as a training ground for him to toughen up and become the man i supposed to be.

    “When I looked back, I realized it all made sense. It was all part of the plan for me to get to where I am right now. I do not regret any bit of it. It was all worth it,”coz the broken become master at mending
    I am now a motivational speaker and a spoken word poet, I am helping other to overcome difference challenges in their lives because if I can do it they too can.

    [email protected]

  • Shermena cole

    Hi I’m a mother of three kids trying to raise money for dental implants. I recently had surgery done and woke up to a missing tooth that I can’t afford due to my limited income. This unfortunate event has caused me great depression that I can’t even smile anymore. I’m a healthcare provider so I love to smile to make my clients feel confident in me and since this has happened I don’t want it to affect my work because I truly do love what I do. Putting a smile on their faces makes me smile. I have lost my confidence and in my field of work that’s the last thing you want to lose. I really need some help. A smile is worth so much. I want to be able to continue to enjoy being a good mom to my kids without this depression because I’m all they have. Anything will be appreciated. Thanks for listening to my story. I would appreciate if you could follow my link at

  • maria colon

    We lost our 23 month old unexpectedly on 7/20. Our other children can’t bear to be in the same home he passed. I wake up to walk by his room every morning, I avoid going upstairs. If anyone can help with ANYTHING for moving costs,share the link or just pray for us. That is all I ask.

  • N Murhali Dharaan

    I am aged 62 and after serving 42 years, I have not saved any money. I am finding difficulty to run my day to day life. I have system at home and willing to take assignment from my home. I have experience in Accounts and installed accounting software. If anybody wants to help me please call to 9686760767 /whatsapp

  • Sarah Higgins Swaim
  • Naresh Marsh

    Hai every one i think all our Indians are kind hearted and generous people I HOPE all u help the POOR and will decrese the poverty rate in INDIA this msg we are forwording because we have initially started ORPHANAGE named MATHRU SRI ORPHANAGE so i please you and we request you one and all to help this orphans to send money can send to the account below texted and people who send cloths can send to the postal address thammadapalli pin code 506143 village konaichalam, mandal zaffergadh and district warangal state telangana .THANK YOU ALL and i request everyone to pass this message
    account number :286201001148
    account name :mathru sri anadha ashram seva samithi
    IFSC No :ICIC0 002862
    Mobile no : 9618361268

  • Amy M

    I am in need and I also have never done this before so I have no idea what to do.

  • B Krzy

    Receiving the gift of an organ is absolutely nothing short of a genuine miracle. Along with a transplant, a recipient and their family undergo profound life changes long before and also for a lifetime after the surgery. Making the decision to accept an organ and undergoing the required testing is also an arduous task that is long and many many circumstances are considered- including financial ones. However; every hurdle, every mountain …. every single day that this transplant will give us to make more memories with our mom; is worth every second of the long journey we’ve been on and the new one we face.

    Please consider joining our campaign. Your gift in honor of our mama, your thoughts and your prayers are lifesaving in ways that I don’t have words to express.

    Thank you for visiting her page and for helping in any small way that you can.

    Our family thanks you from the bottom of our hearts. ❤️

  • Rebecka May

    Help fund my 1 month old baby who is diagnosed with turners Syndrome, a missing right hand, horsehoe kidneys and a coarctation of her valve in her heart. Please help donate here.

  • Ben W Hernandez
    • Ben W Hernandez

      This is my back needing help for donations

  • suchi 1993

    Hi i am raising the money for my dad and education support. I am from a middle class family. I lost my mom last year, she was suffering from cancer, we worked hard but due to no money we couldnt save her, she fought hard and passed away. After the shock, my dad has become depression patient, now its really hard for me to take care of the dad and my education. Please help me in this situation. I really really need help for the support.

    thank you

    if any one want to donate

  • SamuraiSx

    you can donate on site Generocity – . My friend currently needs help to buy new instrument for continuing studies on Music Academy since he can’t anymore play on old Clarinet which is falling apart with every played tune. He is really talented young musician and is singing well also, but despite that our country is really in awful condition with the lowest standard, his doesn’t have stabile income and he can’t accumulate money of 3000$ which he needs for new Clarinet to continue studies and work on music field. So here you can donate, on the Generocity donation campaign that our hometown choir opened for him. Any kind of money donation amount is great help, and THANK YOU in his name!! 🙂

  • Avik Acdc
About This Blog

Liz Ragland
Manager, Content & Community

We’re here to help you win hearts and minds—and donations.

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