The Nonprofit Marketing Blog

How to sharpen the message you’re about to send

WowStarPics photo credit

As part of Network for Good’s year-end fundraising package, I’m reviewing appeals and messaging submitted by nonprofits. My most common feedback is they lack a story – or need a stronger storyline.

Here’s the best way to fix a weak story. I learned this method from story guru Lisa Cron, and it really helps.

Streamline it down to one person, one problem and one point.

Not lots of people, not many problems, not a laundry list of points.

Just one of each. Then explain how that one person, one problem and one point symbolize the essence of your organization. Ask for help to support more people like the one you described. And thank donors for the change they make possible for people like that.

It’s that easy. And that hard!

Build Stronger Relationships with Your Donors

Learn More
About This Blog
Caryn Stein hi res

Caryn Stein
Vice President, Communications and Content, Network for Good

We’re here to help you win hearts and minds—and donations.

Read More

Want to become a better fundraiser and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. Our goal is to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples to help, encourage, and inspire the do-gooders of the world!

Have a question or topic you’d like to see us cover? I’d love to hear your suggestions.

Want to be a better nonprofit marketer and fundraiser? Get alerts for free tips, key content, and other training opportunities.