The Nonprofit Marketing Blog

Is it easy enough?

I tried to donate to a veteran’s organization and the donation form kept failing. I gave up. I agreed to a market research survey – then changed my mind when they told me it would take 25 minutes.

Has this kind of thing happened to you?

Every day, I make attempts to help people but if it’s too onerous and I’m not especially close to the cause, I stop. I’m not lazy, I’m busy. So are most people.

People often want to help us, but we make it too hard for them. If you do nothing else today, make it easier to give to your organization, to volunteer, to sign a petition. Make it easier to make big changes too. Break them down into small, feasible steps.

There is no nobility in insisting on complexity or enormous commitment. Start on a simple scale that people can ably undertake. Build toward the bigger things.

Remember this: It’s extremely hard to resist something that’s easy to do. It’s extremely easy to resist something that’s hard to do.

When you make it easy, you make a difference.

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About This Blog
Caryn Stein hi res

Caryn Stein
Vice President, Communications and Content, Network for Good

We’re here to help you win hearts and minds—and donations.

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Want to become a better fundraiser and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. Our goal is to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples to help, encourage, and inspire the do-gooders of the world!

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