If you’re still not sure what your organization should be doing with social media, it would be a good idea to figure it out soon. As social media use continues to grow, this channel is becoming even more important to online donors as a way to connect with causes and find news and information.
Here are some social media fun facts:
- 27% of online time is now spent on social networking. Source: Experian Tweet this stat.
- 47% of those 45 and younger in the U.S. say social media is more valuable than search for discovering news. Source: Reuters Tweet this stat.
- Thanks to recent algorithm changes, Google now uses many social factors as top criteria for ranking search results. Source: Searchmetrics Tweet this fact.
- Twitter’s fastest growing age demographic is 55 to 64 year olds. Source: Global Web Index Tweet this stat.
Want some help with your nonprofit’s social media strategy? Nonprofit communication expert Farra Trompeter of Big Duck will join us on Tuesday, October 22, 2013 at 1pm EDT for a free Network for Good webinar. Farra is a seasoned fundraising and nonprofit marketing professional who has helped hundreds of nonprofits create amazing campaigns and communicate more effectively via social channels. This is a perfect opportunity to learn from one of the best. Registration is free and I hope you can join us. (Note: If you can’t attend the live stream, we’ll send you the presentation so you can review it on demand.)
Develop Your Social Media Strategy
Tuesday, October 22nd, 2013 1 pm EDT