The Nonprofit Marketing Blog

Let your donors see the real you

Smart cookie Alia McKee of Sea Change Strategies shared some brilliant ideas on “breaking the fourth wall” for your donors. Here are her suggestions for sharing more personality and giving supporters a new perspective:

— Create a candid “making of” video for a campaign you are launching.
— Take a tip from Wikipedia and live broadcast the results of your campaigns and decisions you are making based on those results.
— Develop a “Why I Do This Work” video series that shows why your staff have dedicated their lives the cause.
— Create a fun photo board of staff desks — including those in both exotic and not-so-exotic locations.

Showing supporters what’s behind the scenes of your organization reinforces trust and transparency, helping them to feel good about giving to your cause. An insider’s view lets donors become part of the team. Give them something more than the standard lines and form-letter appeals to make your organization stand out.

How are you breaking the fourth wall for your audience?

Build Stronger Relationships with Your Donors

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About This Blog
Caryn Stein hi res

Caryn Stein
Vice President, Communications and Content, Network for Good

We’re here to help you win hearts and minds—and donations.

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Want to become a better fundraiser and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. Our goal is to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples to help, encourage, and inspire the do-gooders of the world!

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