The Nonprofit Marketing Blog

Looking for great board members? Look here.

I’ve gotten a lot of reader mail about finding good board members – and just how challenging that can be. So I’m excited to pass on a solution to you: LinkedIn has just announced a new program to help nonprofit leaders find high quality professionals to join their boards. And we all need that!

As Meg Garlinghouse, Head of Social Impact at LinkedIn puts it: “There are nearly 1.6 million nonprofits in the U.S. with nearly two million board seats that need to be filled annually. The good news is that professionals want to join these boards. According to the Taproot Foundation, an estimated 87% of human resources professionals and 92% of marketing professionals are interested in board service but far fewer actually serve on boards.” So there are good people out there – we’re just not finding them.

Enter LinkedIn Board Connect, a program that helps nonprofit leaders find high quality professionals to join their boards. The Board Connect program includes free access to Talent Finder (one of LinkedIn’s premium accounts focused on finding top candidates on LinkedIn), access to an exclusive educational webcast and an invitation to join the Board Connect Group on LinkedIn. To participate, you simply must be a registered U.S. nonprofit.

I think this is great news for those of us looking for fantastic board members. Sign up here.

On a personal note, I’m lucky enough to have Meg Garlinghouse on our board at Network for Good. So I’m thrilled she’s helping recruit people of her caliber for boards like yours. As a bonus, I want to share the four reasons she loves board service. This is a great list to share with potential board members to support your organization.

Now go build a better board!

Four reasons to be on a board, in Meg’s words:

1. Builds your skill set: Hone the skills you currently possess while serving on a board whether you work in marketing, human resources or finance, and learn new skills that you can add to your LinkedIn profile.

2. Grows your network: Meet and collaborate with other passionate and talented professionals while serving on a board and make key contacts for the future.

3. Builds your brand and the nonprofit’s brand: Not only will your professional brand get a boost from serving as a board member, but you can build awareness and endorsements for that nonprofit through your participation.

4. Makes you feel good for doing good: Building social capital will give you that burst of professional and personal inspiration you may be looking for, and there is nothing better than the feeling that you can put your skills to good use.

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About This Blog

Liz Ragland
Senior Associate, Marketing and Content

We’re here to help you win hearts and minds—and donations.

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