The Nonprofit Marketing Blog

One Fool-Proof Way to Make Donating Easier for Donors

At Network for Good, we love donate buttons. Big, bold, juicy, bordering-on-obnoxious donate buttons.

Sadly, during an informal survey of more than two dozen nonprofit websites, we found tiny, buried buttons gasping to see the light of day and clicking action. Why does this matter? Research shows that size DOES matter: Bigger donate buttons help convert more donors!

Here are three surefire ways to get your button noticed and increase your online donations:

    1. Make it big.
      Visitors to your website should be able to find your donate button in two seconds or less. If it’s a tiny text link at the footer of your site, how can on-the-fence (or even die-hard) donors find it? Not making your button prominent can imply that your organization doesn’t need individual gifts. (If that really is the case for your nonprofit you can ignore all this button talk and go enjoy a nice s’more with the time.) Here’s an example of what we consider a BIG button:

      Button Example

    2. Put it “above the fold.”
      No, we’re not newspaper folk, but the term carries some weight in online design: Above the fold is a concept in Web design referring to location of an item near the top of a Web page which can thus be viewed in a browser without scrolling. Get the most bang for your button buck–let your non-scrollers have easy access to your button.


  1. Let what’s behind the button shine.
    You’ve come this far in your journey to make it easy for donors to donate; don’t lose them in the home stretch. Make sure you donation page doesn’t subscribe to any of the seven deadly sins of donate page design:

    • Scary, long forms with unnecessary fields
    • Multiple non-giving options
    • Long text, weird formatting, reversed-out type
    • Amateurish-looking design
    • Layout that is not intuitive
    • No security or privacy policy links
    • No address or phone number

Don’t have a customizable donation page or donate button at all? Find out how DonateNow can help you raise more money.

BONUS TIP: Include a link to donate in every communication you send out! Put a link in your email signature. Include your donate button in your email campaigns. Make sure your website is listed on any offline communications, too. When interested supporters visit your site, they’ll have no trouble completing their donation!

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About This Blog
Caryn Stein hi res

Caryn Stein
Vice President, Communications and Content, Network for Good

We’re here to help you win hearts and minds—and donations.

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Want to become a better fundraiser and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. Our goal is to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples to help, encourage, and inspire the do-gooders of the world!

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