At Network for Good, we found online giving once more on the rise in 2012. You can see the data illustrated via the 2012 Digital Giving Index infographic below, but one thing worth noting is this: donations made directly through nonprofit websites with branded giving pages raised six times more dollars than generic giving pages.
Network for Good created the Digital Giving Index to provide insights and information on charitable engagement for both nonprofits seeking to strengthen relationships with donors and companies seeking engage with consumers and employees. This Index builds on data and observations from The Online Giving Study, released in 2010, and is updated quarterly to provide timely snapshots of the state of charitable giving. We’re excited to share the data in a new format—an infographic!
(Trouble viewing the infographic? Go here.)