The Nonprofit Marketing Blog

Picture this: 2012 online giving illustrated

At Network for Good, we found online giving once more on the rise in 2012. You can see the data illustrated via the 2012 Digital Giving Index infographic below, but one thing worth noting is this: donations made directly through nonprofit websites with branded giving pages raised six times more dollars than generic giving pages.

Network for Good created the Digital Giving Index to provide insights and information on charitable engagement for both nonprofits seeking to strengthen relationships with donors and companies seeking engage with consumers and employees. This Index builds on data and observations from The Online Giving Study, released in 2010, and is updated quarterly to provide timely snapshots of the state of charitable giving. We’re excited to share the data in a new format—an infographic!

(Trouble viewing the infographic? Go here.)

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About This Blog
Caryn Stein hi res

Caryn Stein
Vice President, Communications and Content, Network for Good

We’re here to help you win hearts and minds—and donations.

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Want to become a better fundraiser and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. Our goal is to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples to help, encourage, and inspire the do-gooders of the world!

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