The Nonprofit Marketing Blog

Quick tips for better fundraising appeals

The folks at Bloomerang have published a sharp new infographic that serves as a quick guide to better fundraising appeals. This handy reference, created by fundraising expert Tom Ahern, works for both email appeals and direct mail. Here are four smart tips that will improve any fundraising letter:

1. Define your audience. A letter to a prospective donor should be much different than one you’re sending to an existing donor. Treat them differently.

2. Personalize your ask. Along with segmentation, be sure to personalize the language of your appeal by including some information about your audience and using friendly, first-person language.

3. Include your ask multiple times. Burying your call to action at the bottom of your letter won’t cut it.

4. Focus on one important thing. What is the single most important thing a reader should take away from your letter? Focus on that. Period.

Check out the full infographic below and visit the post on the Bloomerang blog for more quick tips.

How To Write An Annual Fundraising Appeal Letter infographic

Raise More Money with a Smarter Donation Page

Learn More
About This Blog
Caryn Stein hi res

Caryn Stein
Vice President, Communications and Content, Network for Good

We’re here to help you win hearts and minds—and donations.

Read More

Want to become a better fundraiser and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. Our goal is to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples to help, encourage, and inspire the do-gooders of the world!

Have a question or topic you’d like to see us cover? I’d love to hear your suggestions.

Want to be a better nonprofit marketer and fundraiser? Get alerts for free tips, key content, and other training opportunities.