The Nonprofit Marketing Blog

Recommended read: Email subject lines that work

Here’s a quick, good read for a Monday morning: 3 ways to get people to open your emails, based on brain psychology.

1. Use something personally relevant to grab attention

2. Make your subject line oddly short, long or different

3. Surprise people by switching it up

Why do these work – and how exactly do you make this happen? Read this ClickZ article for the details

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About This Blog
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Caryn Stein
Vice President, Communications and Content, Network for Good

We’re here to help you win hearts and minds—and donations.

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Want to become a better fundraiser and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. Our goal is to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples to help, encourage, and inspire the do-gooders of the world!

Have a question or topic you’d like to see us cover? I’d love to hear your suggestions.

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