The Nonprofit Marketing Blog

A Sample Donor Appreciation Certificate

What is the number one reason donors become “one-time” instead of “recurring”?

Donors cite the number-one reason for ceasing their support as this: It was the way I was treated by charity, from not being thanked to an avalanche of needy appeals.

You need a thank-you message that says to your donors, “you matter,” and, “let’s start a conversation.” Think of the old marketing adage: It’s cheaper to keep a customer (donor/supporter) than to find a new one.

Here’s an example of a unique way to thank your supporters from Save the Children, a donor appreciation certificate:

certificates for donors
For a memorable way to thank your donors, stay true to your mission and reinforce that connection between your donor and the impact they help create.

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About This Blog

Liz Ragland
Senior Associate, Marketing and Content

We’re here to help you win hearts and minds—and donations.

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Want to raise more money and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. We’re here to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples.

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