The Nonprofit Marketing Blog

A Sample Donor Appreciation Certificate

What is the number one reason donors become “one-time” instead of “recurring”?

Donors cite the number-one reason for ceasing their support as this: It was the way I was treated by charity, from not being thanked to an avalanche of needy appeals.

You need a thank-you message that says to your donors, “you matter,” and, “let’s start a conversation.” Think of the old marketing adage: It’s cheaper to keep a customer (donor/supporter) than to find a new one.

Here’s an example of a unique way to thank your supporters from Save the Children.

Save the Children: Certificate of Appreciation
For a memorable way to thank your donors, stay true to your mission and reinforce that connection between your donor and the impact they help create.

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About This Blog
Caryn Stein hi res

Caryn Stein
Vice President, Communications and Content, Network for Good

We’re here to help you win hearts and minds—and donations.

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Want to become a better fundraiser and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. Our goal is to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples to help, encourage, and inspire the do-gooders of the world!

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