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Category Archive: 21 results for Attracting New Donors

The ABCs of Donor Prospecting 

March 27, 2015

By: Iris Sutcliffe

Virtually every nonprofit has high-capacity donors hiding in plain sight. A whopping 40% of donors in a recent study admitted they could give more than they currently are. Our job as fundraisers is to identify those prospects so we can start moving them up to greater levels of giving. Here’s how to start making that… Read More

What Great Comedians Can Teach Us about Growing an Email List 

August 17, 2014

By: Miranda Paquet

The power of your email list is no laughing matter. As a nonprofit, communicating with members, volunteers, and donors is essential for making your mission possible. And reaching your audience through email means you’re sending to a place most people go every day – their inbox. It’s no secret that growing your em… Read More

How to Collect and Use Testimonials for Your Nonprofit 

July 7, 2014

By: Nancy Schwartz

Are you searching for more effective ways to build interest and action for your nonprofit? There’s no better way than letting your supporters and partners do the talking with testimonials. You’ve seen testimonials for every type of program, issue, and organization imaginable. A testimonial is a brief quote from a m… Read More

Facebook Ads – Are They Right For Your Nonprofit? 

May 29, 2014

By: Caryn Stein

Much has been written recently about the changes in Facebook’s algorithm and its pay-to-play philosophy. Many nonprofits who spent years or months building up an engaged online community on the biggest social network are now seeing a dramatic decline in the number of fans they are able to reach with each post. If thi… Read More

Looking for Major Donors? Build Better Bridges With These Financial Tools 

April 24, 2014

By: Melissa Raimondi

Nonprofits stand to build better bridges to affluent donors—leading to valuable long-term philanthropic partnerships—if they understand the various tools used by wealth advisors in charitable giving. Developing working relationships with financial advisors, especially those who work with high-net worth clients, wil… Read More

The 4 Ways to Reach Women Donors Taking Control of Their Wealth 

March 7, 2014

By: Melissa Raimondi

Women today make up just under half of the nation’s millionaires. Over the next 20 years, through divorce, the death of a spouse, or inheritance, American women will control some $25 trillion dollars.   This shift in wealth creates an incredible opportunity for much good to be done in the world. In my practice, … Read More

Let’s Get Together! 5 Steps to Combine Your Nonprofit’s Social Media and Email Marketing 

February 21, 2014

By: Melissa Raimondi

If you’re already using email marketing and social media to promote your nonprofit, it’s important to unite your online communities—giving supporters the opportunity to stay connected with all the stuff you’re doing online and giving you the opportunity to better engage your target audience. Start b… Read More

A Fabulous Facebook Welcome: Arts of Life 

April 24, 2013

By: Caryn Stein

I was pleasantly surprised by a message I received from Arts of Life, a Chicago-based nonprofit I recently “Liked“ on Facebook: “Hi Caryn! Thank you for ‘Liking’ The Arts of Life! We do paintings and drawing and we clean up the studio every day of the week! Not only do we clean up the stud… Read More

What Facebook Reach Means for Nonprofits 

December 17, 2012

By: Caryn Stein

Have Facebook changes harmed social media engagement efforts for nonprofits and companies?  We wanted to get the scoop, so Network for Good’s Katya Andresen turned to Facebook expert, John Haydon. He provided these excellent, understandable and level-headed responses to the most common questions on why people see wh… Read More

Reframe Your Benefit to Donors with 4 Questions 

July 31, 2012

By: Caryn Stein

One of the risks for nonprofits face when  asking for things from supporters (especially when you ask for money) is that the old bargain — the bargain of the 20th century – was essentially, “I have a cause that you agree with: you give me money, I’ll give you a newsletter. We’ll agree to call that… Read More

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