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Category Archive: 177 results for Fundraising Essentials

The 5 Cs of Great Nonprofit Storytelling 

May 26, 2015

By: Iris Sutcliffe

Crafting a fundraising campaign that tells a story about your organization’s mission or successes is a super-effective way to make emotional connections with your donors. But what goes into writing an email that tells a great nonprofit story? Five things, to be exact. Conveniently, they all start with C: Core message… Read More

How To Write Emails That Rock: 3 Tips for Planning and Strategy 

April 24, 2015

By: Iris Sutcliffe

We are so lucky as nonprofit fundraisers today. We have a huge digital toolbox at our disposal to facilitate giving: our organization’s website, social media channels, text to give, crowdfunding, and, of course, email. For most digital fundraising methods to work well, we need a direct line of communication to our do… Read More

3 Ways Visuals Make Your Nonprofit Annual Report Shine 

April 3, 2015

By: Andrea Brody

Your nonprofit annual report is an excellent opportunity to show supporters the great work you’re doing and make them feel good about their decision to donate to your nonprofit. However, many organizations get caught up in the finances and program metrics that are included in annual reports and forget to feature the … Read More

Why Your Nonprofit Needs a Monthly Giving Program 

March 4, 2015

By: Iris Sutcliffe

When you’re investing your nonprofit’s limited resources in donor acquisition and marketing, it’s crucial to find ways to maximize that investment. The secret is to build value over time with your monthly giving program. You want to get new donors in the door, but it’s even more important to get them to stick a… Read More

Amplify Your Fundraising with Recurring Gifts 

September 6, 2014

By: Caryn Stein

Does your nonprofit offer donors a recurring giving plan? If not, you’re leaving a lot of money on the table and ignoring some very dedicated supporters. Small monthly gifts can add up to a hefty sum at year end—maybe as much as four times your current donation rate. If you’re looking for a path to… Read More

3 Reasons Why Your Nonprofit Needs Content Marketing 

March 25, 2014

By: Melissa Raimondi

Nonprofit communication is changing-and not just because of social media. Thanks to content marketing, instead of simply keeping donors up to date, nonprofit communicators and fundraisers are directly tying more long-term goals to communication and seeing great results. Here are the three reasons why you don’t wa… Read More

4 Steps to Making an Infographic for Your Nonprofit 

March 25, 2014

By: Melissa Raimondi

Want to add visual content with a data-focused approach to your existing nonprofit outreach? With all the noise out there-trillions of messages coming at you each day via ads, emails, texts, and tweets-it can be hard to separate the wheat from the chaff. Visuals can send information to the brain remarkably fast and mak… Read More

3 Metrics Your Nonprofit Should Measure Using Google Analytics 

March 18, 2014

By: Melissa Raimondi

Accessible 24 hours a day, 7 days a week, your nonprofit website is a valuable tool for interacting with your target audience and allowing visitors to learn about your nonprofit. Having the insights to efficiently manage your website are important to optimize the experience for your supporters and ensure the succes… Read More

5 Ways to Get More RSVPs for Your Fundraising Event 

February 25, 2014

By: Caryn Stein

Your fundraising event’s success depends on the quantity (and quality) of guests who RSVP (and actually show up). Getting guests to let you know that they’re coming shouldn’t be so hard, right? If you’re busy fighting responses like, “I’m too busy that week,” “I lost the … Read More

Is Your Nonprofit’s Website Driving Donors Away? 

February 12, 2014

By: Melissa Raimondi

This is a test. I repeat, this is a test. I’ve got a few questions to run by you to figure out if your nonprofit’s website is doing all it can to bring in donations. According to NTEN’s Staffing & Investments Survey Report, the average nonprofit organization has 0.7 full-time staff members allocat… Read More

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