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Category Archive: 191 results for Nonprofit Marketing

Declare Independence from Boring Away Messages 

June 29, 2016

By: Brian Lauterbach, CFRE

You’re excited – and so am I. Sometime over the next few days we get to invest five glorious minutes to configure our inbox and voicemail so anyone who tries to email or call our office is kindly informed that we are unplugging for Independence Day. Effectively raising money for a nonprofit organization is hard w… Read More

Create a Style Guide That’s Useful and Used (Part Two) 

January 30, 2015

By: Nancy Schwartz

  Read Part One Use this Start-to-Finish Checklist to Build a Useful Guide Identify your Consistency Czar—the person on your team in charge of creating and managing the style guide. Your czar should be a content expert, good listener, and diplomatic powerhouse. She is the single person who will answer questions … Read More

Style Guide Your Way to Recognition, Repeats, and Actions: Part One 

January 12, 2015

By: Nancy Schwartz

  Read Part Two Keeping everyone on the same page is tough, especially when it comes to content and conversations. Think about it: You’re asking your fundraising colleagues and other organizational messengers to write and speak in a consistent voice and an appropriate tone. On top of that, there’s the matter o… Read More

4 Reasons to Create Great Nonprofit Content 

December 19, 2014

By: Iris Sutcliffe

When we talk about “content,” we’re talking about fundraising materials, blog posts, videos, social media updates, even your annual report. Compelling stories and interesting images are key components, but have you thought about how content as a whole benefits your nonprofit? Here are four ways that c… Read More

The 5-Way Win of Strong Nonprofit Branding 

December 18, 2014

By: Iris Sutcliffe

If you think brands are just for big-ticket organizations like the Red Cross, United Way and The Humane Society of the United States; or you’re open to the idea, but don’t really get what branding might do for your nonprofit and haven’t pushed to learn more; or you simply don’t want to fight Cit… Read More

Navigate Any PR Crisis: 5 Pitfalls for Nonprofits to Avoid 

October 4, 2014

By: Caryn Stein

In the early 1980s, Johnson & Johnson faced a massive organizational crisis when someone laced Extra-Strength Tylenol caplets with cyanide and returned the bottles to store shelves. When the Tylenol link was discovered, the company sprang into action, spending millions to remove pills from stores, communicating its… Read More

Be Prepared: 5 Steps to Managing a PR Crisis 

September 12, 2014

By: Caryn Stein

Expect the best, prepare for the worst. Sounds a little gloomy, but it’s actually a great strategy. If your nonprofit has a communications plan in hand when a PR crisis hits, you’ll be glad you followed that motto. How well you emerge from a crisis hinges on how well you manage your message.    … Read More

About Us: Your Key to Conversion 

July 31, 2014

By: Caryn Stein

What do you want to know when considering a first-time donation to a nonprofit or deciding between a few organizations to volunteer your time? What makes you feel confident in your choice? For most of us, taking an action floats into our minds as a result of a campaign, a friend’s gift or registration, or… Read More

4 Tips to Help You Get More from Your Email List 

July 17, 2014

By: Ryan Pinkham

If you’re using email marketing for your nonprofit, hopefully you’re taking steps to grow your email list. But did you also know that it’s also important to monitor your contacts, so that you can keep your list up-to-date? A clean contact list is the best route to high open rates, and better returns from your… Read More

How to Collect and Use Testimonials for Your Nonprofit 

July 7, 2014

By: Nancy Schwartz

Are you searching for more effective ways to build interest and action for your nonprofit? There’s no better way than letting your supporters and partners do the talking with testimonials. You’ve seen testimonials for every type of program, issue, and organization imaginable. A testimonial is a brief quote from a m… Read More

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