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Category Archive: 25 results for Year End Fundraising

8 Ways to Make the Most of Your Year-End Fundraising Campaign 

December 11, 2015

By: Caryn Stein

Whether you’ve prepared all year for December fundraising or are playing catch up, there are still opportunities to make simple changes to help raise more money for your cause this year. Use this quick checklist to improve your odds of making the most out of this season of giving: 1. Simplify your nonprofit home … Read More

Your Year-End Campaign: 5 Right-Now Steps for a Strong Finish 

September 4, 2014

By: Caryn Stein

We’re at the beginning of the end… of the year. Now’s the time for you to bear down and give birth to the most compelling fundraising campaign you have in you. Start to test and tweak now so that your email appeals are spot-on for the critical year-end giving season. Email outreach is, of course,… Read More

How to Take a Modern Approach to Nonprofit Brand Awareness 

May 1, 2014

By: Melissa Raimondi

Rather than broadcasting static messages to vast audiences, charities can now seek direct engagement with targeted communities and create dynamic, two-way conversations. If your charity is still stuck in the rut of an anachronistic one-way advertising model, it’s time to adopt the modern approach to brand awarene… Read More

3 Ways to Give Your Nonprofit Some Character 

April 28, 2014

By: Melissa Raimondi

Let me tell you three quick stories: Once upon a time in 19th-century England, after being rejected by church leaders for his unconventional methods, a man named William Booth embarked on a traveling evangelist journey to reach the people in a more personal way, gathering a following of “soldiers” for his a… Read More

6 Overlooked Ingredients Your Year-End Emails Need 

September 19, 2013

By: Melissa Raimondi

When creating your year-end email appeals, remember these six key ingredients: 1. An easy to find donation button. Some donors will be ready to give as soon as they open your nonprofit email. Don’t make them hunt for the link to your DonateNow page. Make the donate button big, bold, and above the fold. 2.… Read More

Four Essential Tips for Planning Year-End Email Campaigns 

September 17, 2013

By: Melissa Raimondi

Did you know that year-end donations make up 30% of giving for the entire year? Because year-end fundraising goals are often so big, it’s important to start planning your year-end campaign now. When mapping out your email appeals, keep the following four topics in mind: Even though your donors might procrastinate… Read More

Three Holiday Fundraising Clichés to Avoid 

December 12, 2012

By: Caryn Stein

Year-end fundraising season is here and I’m seeing a steady stream of fundraising appeals arrive in the mail and in my inbox. As sure as I can count on receiving Aunt Nancy’s 3-page (front and back) annual family newsletter, there are a few themes that always seem to creep into the mix of these donation… Read More

How to Set a Fundraising Goal 

September 19, 2012

By: Caryn Stein

Is your fundraising campaign focused on getting results? It may sound like an obvious question but many organizations don’t approach fundraising campaigns with clear, concrete goals. Without defined goals, it’s pretty tough to know if you’re actually succeeding.  Setting a fundraising goal is importa… Read More

6 Steps to Maximize Online Giving 

August 28, 2012

By: Caryn Stein

As more donors opt to complete their donations online, it is our job as nonprofits to encourage and support that giving preference. You can maximize your online fundraising results this year by making online giving an easy, memorable and readily available option. Photo Source: Big Stock Photo Whether you’re curre… Read More

Is Your Online Donation Page Ready for Prime Time? 

January 19, 2011

By: Network for Good

Nonprofit marketing friends and fundraisers, now is the time to get your online donate form in shape for year-end fundraising. Photo Source: Big Stock Photo Your online donation page should: Be as short as possible: Ideally your form should be one page and include a minimum of fields. Be branded to look like your organ… Read More

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