The Nonprofit Marketing Blog

The rule of thirds for social media, marketing and management

Last night, I was reading an interesting article discussing the social media rule of thirds. According to Amy Guth:

One third of the time on social media, post about you and/or your brand – sharing your own blog posts, posting updates about you and your organization, etc.

One third of the time on social media, post about your areas of interest and expertise, but using material from an outside source – something you enjoyed reading, blog posts from other bloggers about things that you find compelling, or websites that interest you. (You’ll notice I do a lot of this here on my blog!)

One third of the time on social media, be yourself: Interact, ask questions, answer questions, retweet or repost interesting things people in your network have shared and you will have this part mastered.

I’ve heard this law before, but this framing was especially nice, so I thought I’d share it.

It also got me thinking what other areas of my work deserved rules of thirds. Here are my thoughts:

As a marketer: Spending one third of the time listening to and understanding my audience, one third of the time on current marketing interactions with them, and one third of the time developing the next products, messages or ideas that will inspire them to achieve their dreams.

As a manager: With the team, spending one third of the time understanding current performance, one third of the time looking at the good and bad outliers for insights, and one third of the time deciding how the needs of our audiences shape what’s next.

As a writer of fiction: Spending one third of the time telling myself I can’t write, one third of the time criticizing what I have written, and one third of the time in happy creative flow. Hmmm, maybe these thirds need work.

What are your rules of thirds? I’d love to hear them.

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About This Blog
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Caryn Stein
Vice President, Communications and Content, Network for Good

We’re here to help you win hearts and minds—and donations.

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