The Nonprofit Marketing Blog

The rules for phenomenal stories

When you’re making the case for giving, a powerful story is hard to top. At the same time, putting together a vivid and compelling story is typically more difficult than it sounds. The good news is, the results are well worth the work.

To help you get your storytelling mojo working in time for year-end fundraising season, you can learn from the same storytelling masters that brought you Toy Story, Finding Nemo, and Up. The talented folks at PBJ Publishing created this wonderful infographic of Pixar’s storytelling rules.

These are all great guidelines to keep in mind for any writing or storytelling project, but I think #11 is my favorite: “Putting it on paper lets you start fixing it. If it stays in your head a perfect idea, you’ll never share it with anyone.”

What’s your favorite storytelling tip?

Pixar's Storytelling Rules

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About This Blog
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Caryn Stein
Vice President, Communications and Content, Network for Good

We’re here to help you win hearts and minds—and donations.

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Want to become a better fundraiser and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. Our goal is to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples to help, encourage, and inspire the do-gooders of the world!

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