The Nonprofit Marketing Blog

5 Tips for Getting Started with Nonprofit Video

With a good story as the foundation for your video, your organization can use YouTube to spread your message and raise money online. Here are some tips for nonprofits venturing into the world of online video:

  • No video camera? No problem. Videos created with still images, audio, and text can be just as powerful as moving images. Programs like Animoto can help you create a powerful video with no need to shoot footage. For a great example of video storytelling without moving images, check out Epic Change’s video featuring a thank you letter from a student in Tanzania.
  • If your organization is struggling to develop video content, consider sharing short pieces (think 30 seconds) with simple storylines and clear call to actions before going all out and creating a 7-minute, year-end campaign video.
charity:water youtube overlay
charity: water uses a call to action overlay that pops up at the end of their YouTube videos.
  • Is your video missing a call to action? YouTube offers a way for nonprofits to add an overlay message to their video with a clear message.
  • Not sure how to include music in your videos without getting into copyright issues? Check out Music Bakery for royalty-free music.
  • Don’t forget: Tell a story! Give people a reason to watch your video and suggest a clear, simple action they can take to respond to what they just watched.

For more on the telling compelling story, check out our on-demand nonprofit storytelling webinar.

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About This Blog
Caryn Stein hi res

Caryn Stein
Vice President, Communications and Content, Network for Good

We’re here to help you win hearts and minds—and donations.

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Want to become a better fundraiser and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. Our goal is to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples to help, encourage, and inspire the do-gooders of the world!

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