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Identify Your Major Donors Today 

April 27, 2017

By: Dan Shephard

It’s no secret that major gifts impact the bottom line for small and emerging nonprofits. Even though major donors might make up a small segment of a nonprofit’s donor base, they account for a large percent of the total of gifts that come through the door. How do you define “major donor” or “major gift”?… Read More

7 Ways to Keep Your Nonprofit’s Board Engaged 

April 25, 2017

By: Brian Lauterbach, CFRE

The members of your board of directors are not just donors. They’re people, too. They didn’t join your nonprofit’s board to ask their friends and family for money, but because they care about your mission. While they are on the inside, they still need to know they are valued and making a difference. Here … Read More

Unearthing “The Why” in Major Giving 

April 19, 2017

By: Barbara O'Reilly, CFRE

Think about the best and worst relationships in your life. Why do you consider one relationship the “best” and the other “the worst?” I bet your response probably includes the word “feel.” You may say: “That person makes me feel like a rock star.” Or “I feel valued and understood by him/her.” On the… Read More

How to Write Awesome Emails Your Donors Want to Read 

April 17, 2017

By: Connie Poulos

When you want to contact your donors, chances are, you email them. And so does everybody else. Your donors, through no fault of their own, have inboxes that are constantly bogged down with messages from various organizations, businesses, stores, news outlets, and bloggers. And it’s a rare person who actually reads al… Read More

Major Gift Fundraising for the Small Shop 

April 12, 2017

By: Barbara O'Reilly, CFRE

Editor’s note: Being able to analyze your data and keep track of your ongoing cultivation efforts is vital for building a major gifts program. Having the right tools can save you a lot of time – and keep you organized and on track. Click here to learn about Network for Good’s donor management, design… Read More

Make Your Major Gift Solicitation Dynamic with These 6 Tips 

April 5, 2017

By: Claire Axelrad

I could just say (1) prepare, (2) prepare, (3) prepare, (4) prepare, (5) prepare, and (6) prepare. Did I mention that you really need to prepare? Essentially, this is the meta-message of Shark Tank’s “Mr. Wonderful,” Kevin O’Leary, to would-be entrepreneurs seeking to get spots – and funding – on the televi… Read More

Eight Ways to Measure Fundraising Success 

April 4, 2017

By: Leigh Reynolds

How do you measure fundraising success? The answer isn’t just the amount raised. There are several metrics that can give you a clearer picture of the overall health of your fundraising efforts. Using your donor management system to track donations and donor activity is a great start, but it’s worth it to digging a … Read More

3 Steps to Getting Corporate Sponsors for Your Event 

March 31, 2017

By: Connie Poulos

Fundraising events take a fair amount of money to produce, and it’s easy to spend more money on the event than it actually raises. There are a number of ways to keep this from happening (like setting a realistic budget and fundraising goal and having a data-backed plan to boost donations), but one of the… Read More

The Ins and Outs of Peer-to-Peer Walks, Rides and Runs 

March 29, 2017

By: Leigh Reynolds

Editor’s note: Peer-to-peer campaigns have tremendous potential, even outside of an event. As a way to engage your board in fundraising, reach new donors, and extend the life of your annual appeal, the power of peer-to-peer fundraising is a hugely untapped resource right at your fingertips. To learn more, check out: … Read More

5 Tips for Launching a SMART and Successful Fundraising Campaign 

March 27, 2017

By: Janet Cobb

Did you hear about the anonymous donor who paid a $4 million mortgage of a church in Georgia? Or the California high school that received a $1 million windfall from the Snapchat investment? These stories are great, but most of us don’t have such fortune. Instead, we work and plan and worry about making budget.… Read More

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