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“People Like Us” – West End Residences’ Fundraising Success Story 

March 21, 2017

By: Nancy Schwartz

When I saw the unforgettable stories and photos that West End Residences (WER) made the heart of its annual campaign, I had to learn more. West End’s short-form stories and warm photos stand out so dramatically among the avalanche of asks I receive, and I wanted share the secrets of their success with you.  … Read More

Becoming a Data-Driven Organization: Q&A with Heather Yandow 

March 15, 2017

By: Connie Poulos

Data-master Heather Yandow is the brains behind Third Space Studio’s annual Individual Donor Benchmark Report (IDBR). This report offers a detailed analysis of fundraising data collected from small organizations nationwide whose total revenues fall under the $2 million threshold. Not a numbers fan? Not to worry. In … Read More

A Crash Course in Donor Prospecting 

March 13, 2017

By: Connie Poulos

Nonprofits need donors to be sustainable. For small organizations with limited staff and resources, finding individual donors can be a challenge. What can you do to jumpstart your growth? Whether you’re starting a new organization or you’ve been at this for a while, there are always new ways to build and strengthen… Read More

5 Tips to Make Events Donor Centric and Stewardship Focused 

March 3, 2017

By: Kathleen Kelly

It’s common for nonprofit board members and staff to express frustration with special events. Questions like “How does this event advance our mission?” or “Where are the major donors, new donors, and volunteers?” are typical. Many of these concerns are raised because your board and staff want… Read More

4 Strategic (and Successful) Ways to Manage Your Board’s Role in Fundraising 

February 27, 2017

By: Barbara O'Reilly, CFRE

When it comes to boards, there’s a fine line between governance and management that can be hard to navigate. For smaller nonprofits, board members can play a more hands-on role in the organization’s operation. But as an organization grows, moving to a role focused on governance can be a big change for board members… Read More

6 Steps to Establishing a Photo Policy that Boosts Giving & Shows Respect 

February 22, 2017

By: Nancy Schwartz

  There’s no question that compelling photos are a powerful component of a successful fundraising campaign. Many organizations go further by sharing donor, volunteer, and staff photos. That’s because, “a picture may be worth MORE than a thousand words. A new study shows that text is more credible when accomp… Read More

Here’s How to Skillfully Upgrade Your Donors 

February 16, 2017

By: Brian Lauterbach, CFRE

It’s much easier to upgrade an existing donor than it is to find and attract new ones (and it’s always more cost-effective). But before you start asking donors to upgrade their gifts, it’s essential to understand the reason why donors upgrade their gifts. Although specifics may vary from person to perso… Read More

How a Fundraising Plan Can Save You From Bad Ideas 

February 13, 2017

By: Rachel Ramjattan

Lewis Carroll once said, “If you don’t know where you are going, any road will get you there.” This is definitely true for fundraising. Heather Yandow, founder of the Individual Donor Benchmarks Report, discovered through her research of small and mighty nonprofits that nonprofits are more successful … Read More

8 Resources to Help with Fundraising Planning 

February 8, 2017

By: Liz Ragland

All nonprofits, no matter the size of their budget or staff, should spend some time crafting a fundraising plan for 2017. Here are some templates, resources, and tips to help you get your plan ready and give your individual giving a boost this year. If you’re exploring a capital campaign this year, Network for G… Read More

Choose the Right Annual Report Format for YOUR Donors 

January 27, 2017

By: Nancy Schwartz

When many of us hear “annual report,” we immediately think of a big book. You know what I’m talking about, a text-heavy, 12- to 24-page booklet printed on thick, glossy stock. I don’t know about you, but my eyelids are growing heavy just thinking about it. Let’s agree right now  to step away from the… Read More

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