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Help! Should My Nonprofit Send Appeals Through The Mail? 

August 26, 2020

By: Andrea Holthouser

“Curious what your clients are doing about mailers since covid hit? We are gearing up to our first direct mail campaign since the holidays last year and I’m wondering whether other orgs have seen decreased response due to the virus and safety concerns about opening mail, going to the post office, etc.” Fo… Read More

Help! How Should I Plan for Year-End Fundraising in the Age of Coronavirus? 

August 19, 2020

By: Andrea Holthouser

“I’m the head of development of a small local animal rescue. We’re starting to think ahead to the holidays and the end of the year, which is typically when we host our fundraising event and it’s a big time of year for us donations-wise. But this year has been such a challenge with so many… Read More

Help! Do I Need to Plan a Multi-Day Virtual Event? 

August 12, 2020

By: Andrea Holthouser

“I have heard that there are ways to get free advertising for non-profits.  How do we go about getting it?” Short answer: “Google it.” I kid. However, it is almost that easy. Google for Nonprofits offers an Ad Grant program. Eligible organizations can receive access to $10,000 of in-kind advertising on… Read More

Help! How Do I Get a Company to Sponsor My Nonprofit? 

May 13, 2020

By: Andrea Holthouser

“I am a fundraiser/grant writer and I’m preparing an email to request funding from a large corporate company. Do you have any examples that can help me?“ In my experience, no two nonprofits or large corporations are the same. As a result, I don’t have general examples. Instead, because I’m invested in… Read More

Help! Should I Refund Tickets to My Canceled Event? 

April 29, 2020

By: Andrea Holthouser

“We had to postpone our indoor mini golf fundraiser due to COVD 19. It was a three day event and we had approximately $15,000 in sponsorships- national sponsors to small local companies- the most successful fundraising drive yet- and that does not included what we would have brought in with raffles and tickets at… Read More

Help! How Do I Get Ready for #GivingTuesdayNow? 

April 22, 2020

By: Andrea Holthouser

“I just heard about #GivingTuedayNow on May 5. How do I prepare/should we spend the time and effort getting involved? What should I tell my donors about it?” Great question! With a short planning window and strong chance you’re operating partially remote, my #1 recommendation is to keep your call to actio… Read More

Help! How Do Explain the CARES Act to Donors? 

April 15, 2020

By: Andrea Holthouser

“I can’t find the right language to help our donors understand the new tax deduction allowance in the CARES act. Do you have anything I could use to explain in simple language? Example: ‘Our Sip for Smiles event will be postponed until 2021. Your tickets at $40 are now 100% deductable per person up to… Read More

Help! How Do I Acknowledge Matching Gifts? 

April 8, 2020

By: Andrea Holthouser

“I have a question about acknowledgement letters. If I am acknowledging a donor whose company has matched a gift, should my acknowledgement letter to the donor recognize the total amount received? Or should the letter acknowledge the donation and then specifically address the match? I would also like to thank the… Read More

Help! How Do I Use Videos to Fundraise Online? 

April 1, 2020

By: Andrea Holthouser

“I had an event planned for March 28th – A Spring Tea Fundraiser. What steps can I take to do it viral? I have never done any video marketing at all so I am a newbie.” Great question. We are all newbies at some point and this is a spectacular time to learn and grow!… Read More

Help! Should I Raise Money During a Pandemic (and How)? 

March 25, 2020

By: Andrea Holthouser

A lot of you are wondering how, when, and whether to ask for donations during this time. This week I’ll be giving one answer to 4 reader-submitted questions. First up, here are your questions: #1: How do you frame your message and your need to keep planning for the future as you solicit support from… Read More

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