The Nonprofit Marketing Blog

Not all Nonprofits Are Created Equal (But all Face Similar Challenges)

Last week in our series, 4 Lessons from the Trenches to Prepare for Giving Season, we talked about how to harness emotions in your year-end appeals. This week, we’ll be talking about overcoming the challenges of time and capacity to reach your fundraising goals.

Each nonprofit we served that day in Baltimore had different challenges when it came to fundraising. Some were already well versed and quite diversified while others were new to individual giving. Some were better funded through grants and fees for service while others needed a fresh boost of creativity to market themselves more effectively.

And while these nonprofits had varied levels of challenges, and even organizational sizes, what they all had in common was a capacity constraint. For example, when we worked with the University of Maryland, Baltimore that day, which would be considered pretty well resourced, we realized they still need help reaching new donors and developing new and creative campaigns for individual giving. Figuring out how to do that within their current level of capacity posed a further challenge. So what can organizations of all sizes do to combat this?

Here are a few ideas:

  1. Branch out into the community, but be specific. Your community isn’t always your physical neighborhood, as we learned in lesson one. You biggest supporters are going to have an emotional connection to your cause. Sponsoring or attending an event that is related to your cause area, sending out advertisements on social media to a targeted group, and mining your friends and associates for ideas are good places to start.
  2. Create an emotionally-compelling peer-to-peer campaign to mobilize your network.
  3. Ask someone who has experience, like a professional fundraising coach, to take a look at what you’ve been doing and provide some educated feedback.
  4. Look into the idea of pro-bono volunteers, especially when there’s a gap in your staff experience. Organizations like Taproot can help with this.
  5. If lack of time is your primary issue, consider investing in systems that reduce manual tasks and help you reach the right donors, faster.

That’s all for now. Next week, we’ll talk about what constitutes the right mix of funding sources, why individual giving should be part of it, and how to create a sustainable fundraising program to bolster your success in preparation for year-end.

Build Stronger Relationships with Your Donors

Learn More

Share your thoughts!

Join the conversation to offer your insight and experience. Have a question? We’d love to hear it!


    PS: I will never lead my strategy to catastrophic and have the total
    vision and integrity to control the ” NEW INNOVATION 2017 “.

    The most actionable intelligence DATA.



    Present temporary Address: ( Will be here till 10 June 2019 ).
    Terry Pious Pereira ( S/o War Veteran ),

    Door No. 438,

    442-Nanjundapuram Main Road,

    Coimbatore, Pin Code-641045,
    Tamil Nadu, India.

    Original e-mail: [email protected] / Mob No: 00918489988124.
    Please no calling because of deafness and all communications done by me.

    Madam Connie Poulos ( SA ), USA. ” Pls help the poverty ”

    Sub: ” VIRTUAL / SOCIAL FUNDRAISER ” – For Freely Supporting The

    Poverty People Fund Program-me Which Helps Promote Independent

    Living. I researched New Innovative Solutions which gives EQUAL

    FINANCE SHARING for every poverty ( especially females ) around

    the world. An example: Sir Thomas Edison invented BULBS and today

    seen in every houses around the world. Just imagine it! Here I need

    ROUND TABLE CONFERENCE at The Giving Pledge or Federal Gov,

    USA. Also seeking for job as WORLD FREE FUND DIRECTOR.

    Unable to face the Audio Conversation at Webinar because ” DEAF “.

    Most Respected Madam,

    A very good email ( 6 Sentences ) [email protected].

    1) Why you are contacting them ?

    For Freely Supporting The Poverty People Fund Program-me which
    helps promote independent living. Majority of the poverty are unskilled
    laborers and unable to stand independently on their own feet. Instead of

    providing for them jobs and opening large Canteens are of baseless
    calculations. On account I am providing for them with my best selected
    criteria mentioned in Para 3 which will never bring sufferings.into the

    circle. Also I researched New Innovative Solutions which gives ” EQUAL

    FINANCE SHARING ” for all poverty around the world and here Round

    Table Conference a must in ” The Giving Pledge ” or Federal Gov, USA.

    2) Who you are?

    I am S/o War Veteran and became deaf at the age of 17 after Tonsil
    Operation. My childhood dreams was to become a Doctor which
    scattered. Now I promise to give you my highest appreciation in doing
    the generosity in South India or plus the whole world if necessary. My

    late father served for the British Indian Army and faced the most horrific

    Second World War in Malaysia against the Japanese Army in history.
    He always admires the Britishers and Americans then survived without
    ” Monthly Pension ” and expired on 15/3/1994 as bravest hero in Kerala
    State, South India.

    3) What your cause is?

    Actually this is good for providing each family Rs25,00,000 ( Rupees
    Twenty-five Lakhs ) as Fixed Deposit for 200 years non refundable

    especially to every females aging 18 and separately for their mothers.

    Those females married at the age of 8 onward are granted the same.

    They all will live happily with the Monthly Interest from The Central Bank

    of India. After death transferring to next female kin and such agreement

    should have to deliver to the CBI. Thereon they won’t face any problems

    on food and yearly the CBI Interest will be increasing. Here free housing

    depends to DONORS CAPITAL: Less means only for Ground floor con-

    structions and if the amount is greater then 500 families on ordinary 25

    Stroey new building. Police Station by half in additional on the Ground.

    Floor and the other half for Super Market. In each Flat with small hall, 3

    small bedrooms, dining hall, one kitchen and two small bathrooms. Free

    for Medicals / Educations ( Local & Abroad ) plus Cochlear Implantation

    for all hearing impaired. For all males jobs compulsorily adjusted which

    is marked in my brain.
    4) What you want?
    Here my greatest success is to give me very strong CASH CAPITAL

    as ” Fixed Deposit ” for 100 years non refundable into The Swiss
    Bank in Switzerland or to The Swiss National Bank ( SNB ) in Trivandrum,
    Kerala State, South India. All through the ” Monthly Interest ” I will be
    doing the generosity in South India or plus the whole world if necessary.
    Otherwise you may kindly send me ” Bank Check ” and I will deposit
    here and beside never born as money mongering animal. Thereon
    please kindly send CASH CAPITAL monthly because of my very tough
    managements and this amount continuously joining into the ” Fixed
    Deposit “. Prior to that have to do confirmation with the Managing
    Director of the Bank. Following I am giving some important notification:
    Those having Swiss Bank Account or whichever were offered complete
    freedom to do anything around the world.

    5) Why they should help you?

    I heard US Governments and Private Organizations giving away ” Billions

    of Dollars ” to certain groups all over the world for doing the generosity
    and most commonly inside USA. As a S/o War Veteran I am requesting
    for my ” GENUINE DEMANDS ” with proofs.

    6) What the next step is?

    I will inform to all my stewardship DONORS by sending:




    Here all DONORS does not need to face the straining and stressing

    frequently. Above all I need DONORS unification then everything will

    move more smoothly.

    Firstly I have to go for my Cochlear Implantation soon after getting your

    then continuing with the above mentioned criteria.
    Here the consumption
    time will take three months because at present I
    am penniless. Now I am
    sending you the photocopies of all the
    relevant documents of my late
    and his Service Promotion Certificate issued
    from Malaysia together
    with my new Indian Passport, Audio-grams Test
    plus new photo.

    Looking forward to your humble response.

    Thanking you very much.

    Yours most obediently,
    Terry Pious Pereira.


    Audiogram 25-Jul-2016 23-36-24.pdf​

    Terry 17-Aug-2016 22-33-13.pdf​


    Copy of —-.jpg​



About This Blog

Lisa Bonanno
Vice President of Digital Marketing

We’re here to help you win hearts and minds—and donations.

Read More

Want to raise more money and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. We’re here to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples.

Have a question or topic you’d like to see us cover? I’d love to hear your suggestions.

Want to be a better nonprofit marketer and fundraiser? Get alerts for free tips, key content, and other training opportunities.