The Nonprofit Marketing Blog

What You Need to Know about Giving Season

While many of us are still cleaning up from Labor Day barbeques and dragging ourselves out of a summer haze, let me wake you up with this sledge hammer:

#GivingTuesday is less than 90 days away.

30% of all nonprofit giving happens during the last month of the year, from #GivingTuesday through December 31. It’s a time when donors are in the mood to be generous, and even the smallest nonprofits have a chance to boost their bottom lines and get the dollars they need to fuel their missions in the coming calendar year. Here at Network for Good, we want to make sure you get your piece of the pie.

Here’s a basic timeline of what you should be doing in the months ahead:

SeptemberWarm up your donors, plan your campaign, and make sure you have the tools you need to be successful.

October – Write your appeals, continue to get ready, and keep your donors engaged with various communications that call their attention to your mission.

November – Kick off your campaign on #GivingTuesday (November 28).

December – Keep the momentum going with percent-to-goal updates, thank the donors who have already given, and push hard to December 30 and 31 (the biggest giving days of the year).

January – Thank your donors, and develop a rock-solid retention plan to keep your supporters enthused and engaged throughout the year.

What’s first?

Right now, it’s time to focus on creating the best campaign for your organization. This means setting appropriate goals (both dollar goals and non-financial ones), getting your team in place, and making sure your nonprofit is equipped with the right technology to get the job done.

Become a Network for Good customer now to take advantage of all our year-end customer benefits including:

  • Easy to use Donor Management Software with email, direct mail, peer to peer and so much more all in one system
  • Eligibility for cash prizes on #GivingTuesday.
  • Exclusive End-of-Year eGuide for customers only.
  • Exposure to new donors with a listing on our #GivingTuesday microsite.
  • Inclusion in our Retention Wednesday activities (more to come).
  • Templated emails and appeals built right into your donor management system.

As the season progresses, check back for more tips, downloads and webinars to keep your year-end campaign on track.

Raise More This Year with Easy-to-Use Fundraising Software that Gets Results

Learn More

Share your thoughts!

Join the conversation to offer your insight and experience. Have a question? We’d love to hear it!

  • No, it is not as I not a computer Tec.


    The Longhorn Project Offers Israel a Solution for Hunger and a Message of Support

    The Israel Longhorn Project, the inspiration of Robin Rosenblatt, CEO, was first imagined in 2007. With a Bachelor’s degree in Animal Science from California State Fresno University and a Masters in Animal Science from Hebrew University, Rosenblatt understood all too well the cattle problems plaguing Israel and was struck with a solution. Before he knew it, the project became a holy task he felt driven to accomplish in order to give this precious, life-giving gift to Israel’s ranchers and, in turn, the nation of Israel. His mission is to help strengthen the war torn country by bringing them Texas Longhorn cattle.

    The Problem with Israel’s Current Cattle Herds

    Because the European beef cattle brought to Israel 60 years ago were bred for rich pastureland instead of Israel’s semi-arid desert environment, they have not thrived as expected. Not only are these current passive cattle weak and prone to genetic diseases, they are unable to protect their young from jackals, wolves and cattle thieves.

    Another problem has cropped up because the non-native shrubs cultivated to feed the cattle are highly flammable under the deserts extreme conditions, easily causing devastating forest fires, which become a threat to the entire region. These cattle can’t eat the native vegetation, and as feed costs continue to rise, there is further hardship to the ranchers and ultimately to the general population in the way of high beef prices The European cattle also have poor mothering skills, a high rate of birth complications and they reproduce for only about 10 years.

    Texas Longhorns to the Rescue!

    The solution comes right out of the old American West. The hardy Longhorn breed, when introduced into the Israeli ranchers’ existing stocks, will bring with them their desert tolerant genetics. This will improve the herds’ adaptability to the Negev’s extreme heat and lack of water. Here is a list of some of the Longhorn’s other advantages over Israel’s European cattle:

    Longhorns are highly resistant to disease.

    Because of their excellent calving and mothering abilities and their long, sharp horns, they are very protective of each other’s calves from predators.

    They eat easily ignited invasive shrubs, as well as native vegetation, thus lowering fire hazards and feed costs.

    Longhorns have higher reproduction rates and very low calf losses, reproducing for up to 18 years.

    Longhorns use less land, feed, water and antibiotics, making them more economical to raise.

    Longhorn cattle produce healthy, organic lean meat.

    Bottom line, the Longhorn project intends to lower the cost, while at the same time, improve the quality of the beef, which in turn, greatly aids the Israeli ranchers and consumers.

    How can Texas Longhorns be Such a Simple Answer?

    Texas Longhorns aren’t originally from Texas! They actually originated in the Black Sea area between 5,000 and 15,000 years ago. They lived and traveled through great Middle Eastern deserts, eventually moving westward into ancient Israel and arriving in Spain. Columbus brought them to the New World in 1494, and by 1865 they had grown into millions in the scrubland of the American Southwest and Mexico. Because they were tolerant to the desert conditions of long ago, they could be driven long distances to market without much weight loss. This is how America’s cattle industry was born.

    It’s Time to Take the Longhorns Home!

    So, bringing longhorns to Israel isn’t as novel an idea as it first seems. The Israel Longhorn Project simply intends to bring them back to their heritage of desert living that made them hardy, fertile and protective in the first place. The strategy to make this monumental undertaking a reality will take place in 4 phases:

    Establish a Longhorn breeding program in Israel by creating an educational, environmental, self-sustainable, research ranch using humane cattle handling methods called “Stockmanship” and ecological grazing techniques called “Strategic Grazing.”

    Demonstrate to ranchers how well Longhorns thrive in a desert environment.

    Teach ranchers how to raise Texas Longhorns, safely and humanely.

    Donate Texas Longhorn cattle to ranchers so they can breed the desert tolerant genetics into their herds.

    Not only will we improve a vital food source in Israel, our project will also create jobs, internships and volunteer positions.

    Sponsors and Donors Needed

    Rosenblatt asks “Jews and Christians of good faith, join this holy task, for generations to come.” Of course a project of this magnitude needs corporate sponsors, individual donors and volunteers to make it a reality. Rosenblatt hopes people will understand the problem and feel moved to support the solution that will help Israel, a country under attack and isolated by the world. Every donation is a gift that will impact the entire nation, and let them know they have not been forgotten.

    The Project will support itself in the 5th or 7th year. It is the only self-sustainable nonprofit in America.

    What You Can Do

    The first year we need $120,000 to start. The second year we will need $140,000 and the following three years we will need $315,000 to make project self-supporting. To do this we need 12 of you to donate $50,000 or 600 of you to donate $1000.

    Robin Rosenblatt, M.Sc. Animal Science, former Israeli Soldier and Past Anti Terrorist Agent

    The Israel Longhorn Project

    Nonprofit 501(c) 3 #74-3177354

    7777 Bodega Ave., S-107

    Sebastopol, CA 95472

    Tele: 650.631.9270 / cell: 650.339.0269 / 03-722-6108

    [email protected]

About This Blog

Lisa Bonanno
Vice President of Digital Marketing

We’re here to help you win hearts and minds—and donations.

Read More

Want to raise more money and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. We’re here to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples.

Have a question or topic you’d like to see us cover? I’d love to hear your suggestions.

Want to be a better nonprofit marketer and fundraiser? Get alerts for free tips, key content, and other training opportunities.