Network for Good announces results of N4G Gives campaign to power small nonprofits on #GivingTuesday: Over $4.5M raised, total donation volume up 148% over 2013
Washington, DC – December 3, 2014 – Network for Good, together with its campaign partner, Constant Contact®, Inc. (NASDAQ: CTCT), announced today the results of its N4G Gives Campaign for #GivingTuesday. Over 27 hours (through midnight Pacific time), 2,359 nonprofits received $2,693,353 in donations on DonateNow, the core Network for Good online fundraising platform, in a show of inspiring generosity. Across all of Network for Good’s platforms and partners, more than $4,582,194 of donations were processed. Donation volume was up 195% on DonateNow and 148% across all channels.
“We are so inspired by the generosity shown by tens of thousands of donors in support of organizations around the country that are providing food, shelter, education, opportunity and advocacy for those in need. The #GivingTuesday movement is rallying the world around giving during December, in a much needed antidote to the consumerism that was increasingly taking over the holiday season,” said Jamie McDonald, Chief Giving Officer of Network for Good, and the organizer of the N4G Gives campaign.
N4G Gives was a focused campaign dedicated to unleashing generosity on #GivingTuesday 2014. Network for Good offered a combination of free and client-exclusive fundraising resources to arm nonprofits with expert guidance, along with the online donation software needed for a successful #GivingTuesday campaign. Nearly 13,000 nonprofits took advantage of these resources in the months leading up to #GivingTuesday.
Clients of the DonateNow online fundraising platform were eligible for a share of $125,000 in matching funds from the Network for Good Generosity Fund and the Constant Contact CARES program, based on how much money they raised online on #GivingTuesday. These customers also benefited from added visibility with Network for Good donors, as well as exclusive fundraising toolkits, expert webinars, specialized coaching, and communications resources from both Network for Good and Constant Contact.
“We know that this is a critically important time of year for nonprofits, with more than 30 percent of charitable giving taking place during December,” said Christopher M. Litster, Senior Vice President of Sales and Marketing at Constant Contact. “By supporting the N4G Gives campaign, our goal was to empower nonprofits with the resources needed to make Giving Tuesday a success and help sustain their long term impact. We are impressed by the level of participation and look forward to seeing how these organizations leverage these resources in their communities.”