You can’t create social impact without social media.
Michelle Zelaya is the Strategic Partner Manager of Social Impact at Meta, which oversees social media properties like Facebook, Instagram, Messenger, and more. Michelle has a heart for fundraising and community-building, and her role at Meta enables her to share the best tips and tricks to make your social fundraisers as successful as possible.
In this bonus episode, Michelle shares practical advice on how to best use Facebook and Instagram for social impact, and examples of how companies are using those platforms for the highest impact and success.
Moments to listen for:
- [2:10] Generational or geographic differences in Facebook and Instagram audiences
- [4:07] Which social media accounts should non-profits have?
- [6:01] How can a non-profit get started with those channels?
- [8:54] Small non-profits getting started with Facebook and Instagram
- [9:47] Examples of non-profits using social media well
- [11:09] Creating drives on Facebook
- [13:25] Building a community of donors on social media channels
- [17:26] Tips for “going live” on Facebook and Instagram
- [19:55] Benefits of Facebook advertising for non-profits
- [22:11] How to use Facebook’s fundraising tools
- [27:36] Tips for third-party funding
- [31:23] Advice for non-profits that are wary of using social media
- [33:38] The future of non-profit engagement and fundraising on social channels
- [37:48] The pandemic’s effect on social impact
Episode 11 Transcript
Kimberly: I’m Kimberly O’Donnell and this is Accidental Fundraiser – a show from Network for Good that shares radically authentic stories from the trenches.
The power of social media for fundraising is undeniable. Yet, the tools are constantly changing. So in this bonus episode, we’re taking a deep dive to help you navigate some of those tools.
I’m joined by Michele Zelaya, Strategic Partner Manager of Social Impact at Meta–which oversees tons of social media properties, including Facebook, Instagram, Oculus, and Messenger, to name just a few. Michele is an expert in these channels, especially when it comes to fundraising. As you listen, you’ll hear tactical takeaways and ideas you can implement right away.
Let’s start with some background on Facebook and Instagram specifically, and Michelle’s take on why these platforms are so important for fundraising.
so let’s start with the big picture who makes up the Facebook and Instagram audience. Are there generational or geographic differences in the audiences?
Michele: Yeah, we actually see a really broad usage across all demographics when we build and improve our. We think about ways to help people connect in new ways and iterate on how things are just happening, happening organically on Facebook and Instagram. So for example, Facebook is really popular to connect with friends and family and be a part of groups.
I know for myself, my main activity on Facebook now. A bunch of groups that I’m in, I’m in everything from parenting to a nonprofit challenge group, to an interior design group. There’s if you have not died or dove into the group world on Facebook, I highly, highly, highly recommend it. Um, and then on Instagram, we actually see a lot of creators and public figures and young people.
Uh, we recently released our 2022 Instagram trend report. And as part of that shared that 52% of gen Z follow social justice accounts. So young people are super passionate about social issues and this year they will be doubling down and upping their efforts in order to cause change in the issues that they feel need their time, attention, and money.
So I see this. A really interesting space where creators and non-profits can come together to drive change.
Kimberly: Absolutely. And how many social media accounts do you recommend for a nonprofit that has one or two people assigned to, you know, focus on social media? Um, what, what would be the best, uh, scenario for, for an organization that wants to really leverage social media actively for their communication?
Michele: Yeah, I think it’s really good to start with both Facebook and Instagram for brand awareness to build community and to promote any events that you may have. I think a lot of people jump into social media. To raise revenue, but they should think of social media as more of a way to build relationships. So once you have that trust, then you can ask for money and you’ll probably have a higher success rate.
I think people forget that fundraising on social media is very similar to fundraising in person. But it can feel really transactional because we’re behind a screen and you’re not face-to-face, but you’re likely not going to get the results you’re looking for. If you haven’t first built that relationship and build that trust with your followers.
So when you’re just getting started, I’d recommend frequent posts and interaction to start a dialogue and ongoing relationship with your supporters. So you really want to make sure that whoever’s running your. Is aligned with your organization’s goals, target audiences, and is really tuned into that authentic storytelling piece for your organism.
Kimberly: Oh, it’s so true. And I know we’ve done other, um, podcast episodes about the importance of storytelling and just being authentic in your communications. And I love what you say. You know, build relationships, build trust. It’s not about, you know, the money to begin with. It’s about engaging this community of followers that you have.
So, um, such great advice, um, as we kind of have organizations that are kicking around, well, I, I’m not, uh, you know, I don’t really know what to do. How do I get started? Um, how do you recommend that a small nonprofit get started using Facebook and Instagram tools.
Michele: Yeah, so there’s actually a couple of ways to get started with our fundraising tools and to receive paid. You can onboard directly with Facebook, which requires registration, documentation and banking information. So that medic can issue electronic, electronic payments to you every 15 days and a hundred percent of the money that’s raised on fundraisers on Instagram.
And Facebook goes directly to the nonprofit. We know that every dollar counts, so Metta Cub covers. And then the other way to receive funds is through network for good’s donor advised fund where no banking information is required, rather they will verify your address through your non-profits GuideStar profile before issuing a physical check and funds disbursements through December.
And I’m going to start that.
Kimberly: You could say it again?
Michele: How far do I need a backup?
Kimberly: Um, you can just say fun so you could start in that
Michele: Oh, great. Okay. Um, No banking information is required. Rather they will verify your address through your non-profits GuideStar profile before issuing a physical check funds disbursement through network for good takes up to 75 days. So the advantages to onboarding on Facebook are not just limited to quicker payments, but non-profits also have access to an array of additional features and tools to enhance their fundraising journey.
And actually until now, charities were required to sign up for Facebook’s fundraising tools and onboard to Facebook pay in order to raise funds on Instagram, but now charities that are a part of network for good’s donor advised fund, no longer need to go through that process, which means that more than 1.5 million organizations can benefit, which I’m super excited about.
So if you want to learn more about. I’d encourage you to visit our website, which is social impact.facebook.com.
So because I work with network for good. And I’m familiar with, um, the payment process of this. Um, when you onboard with Metta directly, it’s going to take about 15 days to receive the payment. If you were to use network for good’s donor advised fund, it could take up to 75 days.
Kimberly: And the difference really is that it’s the processing, right? Um, because the organization has to be vetted that’s, that’s receiving the funds. The, uh, you know, Mehta has to send a list of all of these charities. I mean, tens of thousands, hundreds of thousands of charities that are receiving dollars and, and there’s just processing time that’s in between.
Um, so just want to bring that to light for our listeners. why should a small nonprofit get started using Facebook and Instagram?
Michele: I think Facebook and Instagram allow you to tell your organization’s story in a really beautiful way. You can engage your supporters. Retain their attention, raise awareness for your brand and increase giving opportunities. I love when organizations highlight their supporters or beneficiaries in posts that introduce us to them.
Autism speaks does a wonderful job of this. They highlight certain individuals through posts that say, like meet Aiden or meet Cooper. And. They just introduce us to some of their beneficiaries and it’s these really beautiful, incredible stories about things that they love or who they are. And it’s just that human, human, human to human connection that just reminds us that we’re all so much more similar than we think we are.
Autism speaks. Does this really well with posts that introduce us to their beneficiaries, they’ll have a post that says meet Alex or meet Caitlin. And we’ll just highlight who this person is and things that they like or. Uh, their story, their individual story. And it’s just a really wonderful way to feel that human to human connection.
And it just reminds us that we’re all so much more alike despite our differences. And what’s amazing about social media is this organic domino effect that happens. If I follow autism speaks for example, and I see one of these posts and if I share it or if I like it, one of my friends may see that and maybe introduced to an organization and that goes on and on and on, which I think is just an incredible way to get that brand awareness out there.
What I love about our giving products like fundraisers and drives and volunteering is that they’re putting. The power in the hands of the people who are living and working closely to the change that they’re trying to create in their communities.
Kimberly: and so there’s a bunch of different, as you said, products there, um, drives. And volunteering, especially. Can, can you tell us a little bit about the.
Michele: yeah. So drives lives within community help. And this is a place where organizations can create a drive or. A list of items for in kind donations that supporters can contribute directly to. So your drive will be visible on your page and community health, and it’s shareable across Facebook to maximize the number of people you reach and the total number of items that you collect and then volunteering.
Uh, this is also found in community health and organizations can. Find volunteers of any skill level for shifts on certain days and times. So when people sign up, there’ll be sent reminders, they can invite their friends and you’ll receive a batched email of signups. And you can export that to your volunteer list.
So this can live also publicly on your page and is also shareable across Facebook.
Kimberly: Yeah, that’s great. I mean, the drives are so important. We’ve seen during the pandemic, um, an increase in what’s called mutual aid. So people coming together crowdfunding for. You know, a person’s operation or somebody needs a new refrigerator or whatever. And so this dude through drives, it’s a great opportunity for non-profits to ask for those in kind gifts, those support, the, the additional, you know, mutual support that may be needed for some of, um, their programs, but also for some of their beneficiaries.
So, um, it’s just a great tool if, uh, if our listeners haven’t given it a go yet. Um, and the fact that, that you can now have. Uh, volunteer, sign up through Facebook is just so cool. Um, I want to step into some scenarios of different ways that nonprofits could use Facebook and the Instagram tools. Can I ask you some rapid fire questions
Kimberly: Okay. Um, so what if an organization doesn’t have many followers? I hear it all the time from different organs, you know, from charities. Oh, I just don’t have much of a base. So why should I even be on Facebook or Instagram? Um, so what would you recommend if they don’t have a lot of followers and they want to build community
Michele: Yeah, I would say first that you need to be posting high quality relevant and compelling content that is going to interest your target audience and make sure that you’re posting frequently and consistently, and don’t be afraid to ask people what they want to see or hear from you. And again, that authentic piece be authentic.
I cannot stress that. Um, we also have page insights that I would recommend you use to find out who your audience is, so that you’re creating the right type of content for the community on the platform for.
Kimberly: Smart smart. And when you talk about high quality and relevant, compelling content, it doesn’t have to be beautifully produced. You know, it can be very authentic off of your phone. Uh, it’s just, it’s, it’s making it feel real and really interesting.
Michele: exactly exactly. Now you do not meet a million dollar production company to be helping you with your posts. This is. Again, you’re going to hear me repeat this authentic piece over and over and over today, it’s just really showcasing the work that you’re doing every single day in that real in the moment.
Um, authentic work that’s happening. That’s what people really want.
Kimberly: now what, uh, what if you want to showcase an upcoming.
Michele: I think the most important thing for that is building momentum and excitement. So creating a Facebook event so that people are invited to it, they’re aware, and that even builds a community within the event where you can post, you can get people excited. You can do this through organic posting on Facebook, you can do email marketing.
I think just really getting the word out there that of an event is happening and building that excitement and moment.
Kimberly: What if you want to fundraise during a specific period of time, like year end, a giving day, or there’s a special event or project coming up.
Michele: Yeah, I am. I know that year-end giving is a big moment for a lot of nonprofits specifically around giving Tuesday. And the biggest advice I would have is to make sure that you have a plan and a theme and a content calendar. And a specific timeframe that your fundraiser is going to last. We know that in north America starting a fundraiser about two weeks before giving Tuesday specifically, we’ll give it the best chance to be successful.
So in your content calendar, you would include the fundraiser day or range of dates and the promotion of the fundraiser prior to. And as you’re creating your content calendar for end of year, giving specifically think about what that theme is going to be or how you want it to be branded. And a lot of that can come through the day-to-day experiences of your beneficiaries and how your organization is serving those people, places, ideas, animals.
Creative works, faith-based activities, et cetera. So you want to think about how these experiences could easily be captured. Maybe even in Instagram stories, the most engaging stories that we see are made in the moment using a combination of videos and photos and creative tools that are giving supporters a window into the everyday realities of your beneficiary.
You can add a donation sticker and Instagram stories. Uh, you can create a fundraiser to encourage your donors to fundraise for you on Instagram.
Kimberly: last rapid fire question. Um, we hear about organizations that are nervous about doing live broadcast. Can you share why it’s beneficial?
Michele: yes. So when considering going live, you want to determine if there’s something relevant, engaging, and interesting that your supporters would want to participate in. And share with their networks as well. So do not use live just to use live. You want to be sure that it’s beneficial to your followers and maybe even something that they don’t have access to on a day-to-day basis.
American foundation for suicide prevention did a phenomenal job with this during national suicide prevention week in September. They had a live stream on Facebook, where they invited celebrities, influencers, artists, clinical, and medical professionals, researchers, and advocates to come together to share their stories, perspective and expertise on mental health and suicide prevention.
Michele: So this is something that most people don’t have access to on their data on a day to day basis. And I think is something that people would likely want to tune into to just hear what’s going on. See celebrities, see experts who are talking about something that probably really matters to them. If this is a cause that they follow and, uh, American foundation for suicide prevention attached a fundraiser to this live stream, and they actually raised close to $15,000, which was amazing.
So that is an option for you. If you are going live, you can add a Facebook fundraiser to the live. You can create the event ahead of time to alert your followers. Then add a fundraiser link in the event page and have the fenders are attached to the actual live event. So during your promotion, you can direct people to the event through paid ads from your website and organically, and just always keep in mind.
Your supporters need to see the opportunity to give multiple times before they’re likely to give to you. So that’s why I love the idea of attaching a fundraiser to a live event because it can live before the actual event and after the live, the actual live event.
You mentioned Facebook advertising. And I get a lot of questions as a coach about that.
Kimberly: Can you talk a little bit about the benefits of Facebook advertising? Like what is it, what are some of the best practices for small to medium-sized?
Michele: Yeah. So the first place I’m actually going to direct you to is our new website, because we have a whole section dedicated to ads there now, and it’s an amazing way to get started. We have some blueprint courses that can help you learn all different tips and tricks. Um, and again, our website is social impact on facebook.com.
But overall, I would say that Facebook advertising can help raise awareness and funds for your. Running ads may help you and your campaign, cultivate, email sign-ups supporters and donors that serve you in the longterm. And we know that 55% of people who engage with non-profits on social media end up taking some sort of action.
So it’s definitely an area that I recommend people look into. Um, there’s a lot of different strategies that can go hand in hand with using ads, including fundraising. We have a capability now that allows you to add a donate button to an ad. And historically that would take you off site off of Facebook and back to a nonprofits website to donate.
But now we have the capability to donate on Facebook through that donate button on an ad. So there’s a lot of different. Ways that a nonprofit can get involved. And our website has a bunch of resources on how to get to.
Uh, very cool. That donors can now donate right from the ad. Let’s talk about fundraising on Facebook and Instagram. How long does it take to.
Kimberly: onboard on either of the platforms?
Michele: Yeah. So that process that we talked about earlier, um, with onboarding through Facebook payments, uh, after you submit all your banking information and documentation, it takes about two to three weeks.
Kimberly: Not bad, but people who are planning an event or want to do some sort of fundraiser really need to plan it in advance because it could take the two to three weeks. So please, if, if, if there’s only one thing that you take away from this podcast today, it should be that, um, what other tools are available on Facebook for fundraising?
Michele: Yeah. So on Facebook, um, we have those two products that I’ve mentioned already for fundraising. You can go live and attach a fundraiser or on Facebook donation ads, where you have an ad and you can add a donate. Uh, we also have page fundraisers, which you can create right from your Facebook page. You can also have your supporters create a fundraiser on your behalf.
Uh, we have the donate button that can go on posts or videos, and it’s a quick way for people to give funds to your organization without leaving. Um, and we also add new donation features when we launch new features, such as live audio rooms. This is another new avenue that you can use. It lives on Facebook and it gives public figures, creators, and groups, more ways to connect with their communities in real time about topics that they care about.
Via, uh, audio first experience. So people can have real time conversations with peers and communities and fundraiser for causes that people can have real time conversations with peers and communities and fundraise for causes. They support. You can add a donate button to your live audio room, which is super cool.
Kimberly: So cool. And you know, just another resource to have that, to allow you to bring together your supporters, your community, even perhaps even your partners, donors, board members, um, through that live audio room. Very cool.
Now what about, uh, Instagram? What tools are available for fundraising?
Michele: Yeah. So on Instagram, we have Instagram non-profit fundraising. Which are a long-lasting way for supporters to give to your nonprofit. Cause these are different from the Instagram donations sticker, because fundraisers can go on an Instagram post and then be shared to stories. They can also be attached to more feed posts, ad added, to live broadcast and attached to video caramel and.
Image feed posts. So during the time that your fundraiser is active, you’ll be able to share it on multiple posts and stories. And on the last day, your supporters will receive a final notification reminding them to give. So those fundraisers will also live at the top of your profile for the entire time that it’s live and active.
We also have Instagram group fundraising, um, which is when you have one of those fundraisers that are. You can invite collaborators to join you in that group fundraiser, which is very similar to how offline fundraising is often done in a group activity with like walkathons and bake sales and concerts.
We wanted to bring that same type of community to Instagram fundraisers. So people can activate around a single cause to get. And then we have a couple of other options on Instagram that are some quick and easy ways to donate. Uh, we have the, uh, donate sticker that can go in stories. You can add a donate button to an Instagram live, and you can also direct people to the profile support button on your nonprofit profile.
And once the support button is clicked, anyone in a supported country. We’ll see the option to either launch a fundraiser for you or to make a donation to you. And just like on Facebook, a hundred percent of the funds donated go directly to the numbers.
Kimberly: I love it. So if a nonprofit has issues, where do they go for help?
Kimberly: Great. And in terms of health, I love the new social impact website. There’s a, there’s a ton of resources there. So I encourage people to, um, go check it out. I know. Um, Our personal fundraising coaches at network for good, um, helped create some of the, um, webinars that are on there. So check those out. If you’re interested in learning more about online strategies to encourage, you know, year round giving, or you want to learn more about community building or there’s one on setting up a content strategy, another one on how to reach more people and grow your following.
We have some.
um, year end, uh, given. Uh, tools as well, which is super helpful. Um, so go check out that, that social impact site there’s, you may be surprised at how useful it is, uh, to you and to your, um, social fundraising planning. I want to talk about best practices. I would say that one thing that organizations love are those birthday fundraisers that their donors create for them. And, um, so do you have any best practices on how to execute a really great what we would call third-party funding?
Michele: absolutely. So yeah, these third-party fundraisers. I think we first go to birthday fundraisers, which I would encourage nonprofits to think of that. As part of a marketing strategy, everyone has a birthday and you have the ability to market to them and fundraise on the platform. So you can do that through email campaigns, marketing campaigns, organic social posts, to encourage people, to donate their birthday to your cause.
And think about that. A major donor can still give up their birthday because it’s their friends and family that they’re asking to get. And a lot of people give because they care about the person, not even necessarily the cause. And this is another incredible way to introduce someone to a cause we see these ripple effects of compassion, thanks to the power of social connection and people, especially now are seeing need all around them, their friends, the causes and organizations that are passionate about.
For strangers during a crisis, and that drives them to want to do something and to give somehow, and when people do this publicly on Facebook, their friends can see it and be moved to give. Then friends of friends can see it and do the same. And before you know it, that call of action has been shared 500 times around.
So the best tip again, I think with any of these fundraisers is being authentic and being vulnerable. Susan G Komen does a great job. Of encouraging this among their supporters. I loved their moments campaign, which illustrated a common thread among those affected by breast cancer. It’s that idea that in a split second, this one moment can change your entire life. If that’s you finding out yourself that you have breast cancer or.
Somebody in your life. And even that idea of just a moment that can change your life. I think so many people can just relate to that. So this campaign had people sharing their moment, whatever that moment was for them, that completely changed everything for them. And it’s these millions of moments that bond and galvanize their community.
To donate to a cause that they really care about to try and end this disease forever. So that example of sharing your story, sharing your moment to me is the most powerful example of how we can fundraise on social media.
Kimberly: well, and what’s um, and what is impactful, uh, with that example as well, is that you’re showing them. of people who are affected by those moments. So, um, it’s not just the executive director, the board member, you know, the major gift donor. It’s showing a community of people who are feeling and are breathing and are supporting this organization in lots of different ways.
And I think that really resonates across social media, extremely. I know that there are some nonprofits that are nervous about being on Facebook and Instagram, even social media, just in general, because of data or client sensitivities and their own privacy beliefs. What would you say to them?
Michele: Yeah, we know that nonprofits and people are only going to return and continue using our products if they’re useful. And if they feel like it’s a valuable, safe place to be. So that’s why protecting our community is a critical priority for us. We are understandably in a trust deficit right now, and we have a lot of work to do to build back trust with our community.
But we are doing the work and we’re continuing to dive deep with our partners, civil rights groups and industry experts to learn more about how we can build the right products and tools to best serve.
Kimberly: thank you for sharing that it’s important to hear Mehta has resources available to nonprofits to help them better understand and use Facebook and Instagram. What are some of those resources?
Michele: Yeah. So this website that I have been plugging all this time is, um, we actually just recently launched our new social impact website, which we are very excited about. If you can’t tell. Um, it’s a one-stop shop. That’s bringing together tools and resources to help nonprofits raise awareness about their cause to build communities of active supporters, to engage donors, to motivate, to fundraise.
And even if you are experienced or brand new to Mehta technology. The website is designed to just guide you to solutions that you need to accelerate your impact. So kind of like how you mentioned Kimberly, we have webinars, we have success stories. We have fundraising solutions, community building, uh, product updates.
Uh, e-learning all kinds of things. So check it out again. It is social impact at Facebook.
What does the future of non-profit engagement and fundraising look like on social? Um, for both this year, and let’s say the next three years, what are you seeing?
Michele: Yeah, so we know that giving is evolving and people are looking for new ways to drive impact the industry should and. Is preparing for approaches to giving beyond monetary donations. And many nonprofits are obviously no longer doing in-person events, partly driven by the pandemic and are instead mobilizing their supporters online.
I think now more than ever, I would encourage nonprofits to really invest in their online community because it’s not going to just be. During a pandemic, our community help tool is one of the many places that you can request and offer non-monetary assistance, such as the volunteering and drives that we talked about earlier.
And this year we’re actually going to be introducing several new, exciting tools for non. Uh, to help them just continue to recognize the full potential and power of their community. I wish I could share more right now, but, um, investing in nonprofits remains a top priority for us and we’ll be launching features specifically tailored to meet nonprofits needs.
Kimberly: So you’re teasing us to say more is coming.
Michele: Yes. More is coming. More amazing. Things are coming up.
Kimberly: that is awesome. That is awesome. And what else do you see in the future?
Michele: Well, of course, how could I leave out the metaverse we have,
Kimberly: metaverse what’s the metaverse
Michele: so the metaverse, I will be transparent. I am still wrapping my brain around this as well, but the metaverse is a kind of virtual world. And with this technology, people can enter. The digital world through virtual identity. So in a virtual space, people get a chance to hang out, shop, meet friends, uh, and in the next five to 10 years, it’s going to enable the next generation of social experiences, more engaging and immersive than.
Any of us ever thought imaginable, and this will not be built by Mehta alone, but it is entering in a new chapter for our company. And we’re super excited to be a part of this journey. And I know for myself, I just imagine over time, the possibilities that this could unlock for people and communities like fundraising and the metaverse or virtual volunteering in countries that maybe have.
Fell off limits due to costs or travel or.
Kimberly: it’s really exciting to vision how much more we may be able to do and accomplish through the metaverse in bringing people together and really advocating for our missions as a nonprofit organization. Michelle, how much has been raised on Facebook and Instagram?
Michele: people have raised more than 6 billion for nonprofits and personal causes on Facebook and Instagram, which is just mind blowing to me. Our work is inspired by this generosity. And what’s even more mind blowing. Is that just in the past nine months, 1 billion of that was raised?
Kimberly: So it’s growing
Kimberly: generosity is growing across your social platforms.
Michele: Super excited.
The pandemic has put pressure on nonprofits to do more with so much less. And it’s worse for black and brown communities. What have you seen?
The pandemic has increased the desire to find ways to give back. In fact, even in the face of everything we’ve been dealing with for the last two years, people on Facebook and Instagram are being incredibly generous and donating what they can. And pre pandemic. And today we see these ripple effects of compassion, thanks to the power of social connection.
Michele: So people see need all around them, their friends, the causes and organizations they’re passionate about for strangers during a crisis. And that drives them to want to give, when people do this publicly on Facebook. They’re friends can see it and be moved to give, then friends of friends can see and do the same.
And before you know it, that call to action has been shared 500 times around the world.
Kimberly: So powerful and so important to keep us all connected during these difficult times, these really challenging
Michele: now more than ever.
what do you love about being part of the social impact?
Michele: Uh, great question. I worked in the non-profit world before coming to Facebook and I think what was most exciting for me? Coming to a place and being at the intersection of tech and non-profits where you can really drive such a huge impact that is on a global scale. So just being able to have this connection with my partners and on a day to day basis, hear about all the amazing work that they’re doing and provide ways and tools and tips and tricks to help accelerate their mission.
Feels like such, I feel so grateful and so lucky to do the job that I do.
Kimberly: If you want to learn more about Facebook or Instagram’s fundraising and community-building opportunities, go to “social impact dot facebook dot com” for resources and information. I’m Kimberly, reminding you – Yes. Yes, you can. See you next time on Accidental Fundraiser. And be sure to follow along wherever you get your audio.